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  • MakaleAçık Erişim2026
    Determining the Factors Affecting Football Fans' Satisfaction with Video Assistant Referee (VAR) Technology; [Futbol Taraftarlarının Video Yardımcı Hakem (VAR)’e Yönelik Memnuniyetlerini Etkileyen Faktörlerin Belirlenmesi]

    Avci, İbrahim; Ayik, Öznur

    Video Assistant Referee (VAR) technology has been introduced in the sports industry as a decision support system designed to assist referees in making the correct decisions when overseeing a sporting event. In Turkey, VAR technology has been deployed to lessen controversies in football matches, but it has not completely eliminated them. As a result, it is crucial to establish whether fans, a key stakeholder in the sports sector, are satisfied with VAR technology. In this context, the study aims to investigate the effects of football fans' perceived value and identification with VAR technology on their satisfaction with it. Furthermore, the mediating role of attitudes towards the technology and the moderating role of knowledge about VAR technology will also be examined. The study used the snowball sampling method, and data were obtained via an online survey, with 411 fans participating over the data collection period. Using the fan data, Structural Equation Modeling was performed using the AMOS tool, and the study hypotheses were tested. The research revealed that identification and perceived value of VAR technology have a positive effect on satisfaction with this technology, with attitude toward technology acting as a mediator. The level of knowledge about VAR technology has a moderating effect in the relationship between satisfaction and perceived value. These findings have practical and theoretical implications for both the sports sector and the academic discipline.

  • MakaleAçık Erişim2026
    The Spiritual Roots of Sustainable Consumption Among Muslim Consumers: Environmental and Health Consciousness as Mediating Pathways

    Hacıkeleşoğlu, Hızır; Avcı, İbrahim; Vural, Muhammet Enes

    Research on sustainable consumption has largely emphasized secular motivations, leaving the psychological role of spirituality/religiosity underexplored within Muslim societies. Addressing this gap, this study investigates the relationship between spirituality and sustainable consumption behaviors (SCBs) among Muslim consumers in Türkiye, with environmental and health consciousness examined as parallel mediating mechanisms. Data were collected from 414 adult Muslim consumers through an online survey and analyzed using confirmatory factor analysis and structural path analysis via Hayes’ PROCESS macro (Model 4). The empirical findings indicate that spirituality is significantly and positively associated with sustainable consumption behaviors both directly and indirectly. Environmental consciousness emerged as a numerically stronger mediating pathway than health consciousness in the relationship between spirituality and sustainable consumption. Notably, when both mediators are included in the model, the direct path from spirituality to sustainable consumption behaviors becomes non-significant, consistent with a full-mediation pattern in the estimated model, in line with the value–attitude–behavior hierarchy. These results suggest that spirituality’s association with consumption decisions is, within the estimated model, transmitted through intervening attitudinal states. The study suggests that sustainable consumption initiatives in Muslim contexts can be meaningfully strengthened by integrating eco-friendly practices with consumers’ underlying spiritual and religious values.

    • SDG 12 · Sorumlu Üretim ve Tüketim
  • MakaleYalnız künye2026
    Knowledge-awareness paradox in sustainable consumption: Attitudes and intentions toward green restaurants

    Genç, Gökhan; Kızılcık, Onur; Akyürek, Suat

    This study examines the effects of general environmental awareness and knowledge on patronage intention and intention to pay more, mediated by green restaurant attitude. Data were collected from 327 participants via a survey method and analyzed using partial least squares structural equation modeling (PLS-SEM), demonstrating robust measurement reliability and validity. The findings indicate that environmental awareness (value-based commitment) has a significantly stronger influence on the formation of green restaurant attitude than cognitive knowledge. Green restaurant attitude accounted for a substantial portion of the variance in patronage intention and emerged as its strongest positive predictor. This confirms that a positive attitude is a fundamental antecedent of restaurant choice. However, while the impact of positive attitude on willingness to pay more was significant, it was notably weaker than other observed relationships. This suggests that the willingness to incur additional costs for green products depends on factors extending beyond attitude alone. Furthermore, green restaurant attitude functions as a full mediator between the external variables (awareness and knowledge) and patronage intention. Consequently, green restaurants should focus marketing strategies on environmental awareness to build positive attitudes, while addressing additional factors, such as perceived value, to justify pricing policies.

  • MakaleYalnız künye2026
    Factors effecting users’ intention to re-visit online secondhand clothing shopping platforms and the mediating role of satisfaction

    Avci, Ibrahim

    With the rise of online shopping, platforms and applications for secondhand clothing shopping have arisen. Consumers utilize these platforms and applications to buy secondhand garments that they require and sell the things they don’t use. It is critical to identify the characteristics that influence users’ intentions to re-visit these platforms and services, as well as their satisfaction. In this context, the goal of this research is to determine the effects of economic value, interaction with other customers, information privacy concerns, and environmental awareness on the intention to re-visit online secondhand clothing shopping platforms, as well as to uncover the mediating role of platform satisfaction in these effects. In order to achieve this goal, data was gathered using an online survey, which 430 customers completed altogether. According to the findings of the analysis, satisfaction, economic value, interaction with other customers, and environmental awareness all have significant positive effects on the intention to re-visit online secondhand clothing shopping platforms, whereas information privacy concerns have a negative. Furthermore, satisfaction was found to play a mediating role in the association between intention to re-visit online secondhand clothing shopping platforms and economic value (full mediation) as well as interaction with other customers (full mediation). These results provide theoretical implications for identifying the factors that influence users to re-visit second-hand shopping websites and managerial implications for redesigning platforms with a focus on customer satisfaction.

    • SDG 12 · Sorumlu Üretim ve Tüketim
  • MakaleAçık Erişim2026
    Green Transformational Leadership, Creativity, and Organizational Culture: A Structural Model of Pro-Environmental Behavior in an Emerging Cosmetics Market

    Baltacı, Duygu Çınar; Büyükbeşe, Tuba

    Understanding the behavioral foundations of green transformation within firms requires attention to both leadership processes and the motivational mechanisms that shape employee action. Drawing on transformational leadership theory, the resource-based view, and self-determination theory, this study investigates how green transformational leadership (GTL) relates to pro-environmental behavior (PEB) through the creative and contextual conditions that support intrinsic motivation. Survey data from 1063 employees in the Turkish cosmetics industry were analyzed using structural equation modeling. The results indicate that green creativity (GC) transmits the influence of GTL on PEB, whereas green organizational culture (GOC) strengthens the conditions under which this influence is expressed. These findings clarify how leadership, creativity, and cultural support jointly underpin employees' environmental engagement. The study contributes to research on organizational greening by highlighting the motivational and contextual pathways through which leadership encourages sustainable behavior in emerging market settings.

  • MakaleAçık Erişim2026
    The mediating role of attitudes in the effect of human and environment-centered value orientation on green cosmetic product purchasing behavior: comparison of different countries

    Baltacı, Duygu Çinar; Durmaz, Yakup; Baltacı, Furkan

    The growing concern for environmental issues has reached a critical level, demanding immediate attention. With the widespread integration of cosmetic products into daily routines, the escalating environmental impact cannot be ignored. Consumers are increasingly scrutinizing the environmental footprint of their purchases and the practices of manufacturing companies. To maintain their competitive edge, businesses must proactively understand and address the evolving needs and expectations of their consumers. This study aims to reveal the relationships between consumers’ environmental values, attitudes toward green products, and green cosmetics purchasing behaviors to guide decision-makers in the cosmetics industry. In addition, the study also evaluated the impact of consumers’ cultural backgrounds on their attitudes toward green products and their purchasing behaviors in the green cosmetics sector. We conducted a comprehensive online survey by collecting primary data from 883 respondents from 10 countries in Asia and Europe. Our analysis used partial least squares (PLS) with SMART PLS to comprehensively examine the interrelationships between variables. An ecocentric orientation positively influences attitudes and purchasing behavior toward green cosmetic products, while an anthropocentric orientation has a negative effect. Additionally, consumers’ attitudes mediate the impact of environmental attitudes on purchasing behavior and counteract the negative effect of anthropocentric attitudes. Cultural differences significantly impact consumers’ attitudes and purchasing behavior for green cosmetics. The study’s findings offer valuable insights for cosmetic companies dealing with growing demand for cosmetic products and environmental awareness. The empirical support for existing literature is significant, and the study’s structural model enriches the green cosmetics literature. It’s essential to consider both consumers and producers for sustainable green cosmetic production, ensuring profitability and encouragement for producers.

    • SDG 12 · Sorumlu Üretim ve Tüketim
  • MakaleYalnız künye2025
    Revealing the environmental influences of energy, transport, and pollution taxes on different transportation modes

    Artan, Seyfettin; Pata, Ugur Korkut; Hayaloglu, Pinar; Cakir, Mehmet Ali; Recepoglu, Mursit; Cay Cakir, Sumeyra

    The need for transportation is increasing with the effect of globalization in the developing economic system. The transportation sector, which is essential for economic development, may pose some threats to a sustainable environment. Although European countries have achieved various successes in reducing carbon emissions, they are struggling to reduce carbon dioxide (CO2) emissions from transportation. To overcome this difficulty, European countries are using various policy instruments such as environmental taxes. In this context, this study investigated the impact of disaggregated environmental taxes (pollution, energy, and transport), structural change, and institutional quality on transport-related carbon emissions (water, air, and road transport) in 24 European countries over the period 2008-2022. To this end, the study uses the novel half-panel jackknife estimation and the bias-corrected method of moments. The results indicate that there is no long-term relationship between environmental taxes and water transportation-related CO2 emissions. In contrast, structural changes and pollution taxes are effective in reducing road and air transport-related CO2 emissions. These results suggest that European countries should focus on reducing CO2 emissions through effective pollution taxes and encourage carbon taxes instead of energy and transport taxes, thereby supporting the European Green Deal's goal of becoming the first climate-neutral continent.

    • SDG 9 · Sanayi, Yenilikçilik ve Altyapı
    • SDG 13 · İklim Eylemi
  • MakaleAçık Erişim2025
    Dijital Pazarlama ve Müşteri İlişkileri Yönetiminin Tekrar Satın Alma Niyeti Üzerine Etkisi ve Marka Farkındalığının Aracılık Rolü

    Avcı, İbrahim; Koroglu, Ali

    Son dönemlerde birçok sektörde hem ulusal hem de uluslararası markaların faaliyet göstermesi müşterinin önemini daha da arttırmış, markalar günümüz rekabet şartlarında yeni müşteri kazanmak ve mevcut müşterileri elde tutmak için müşteri ilişkileri yönetimi ve dijital pazarlama faaliyetlerine önem vermeye başlamışlardır. Araştırmanın amacı markaların dijital pazarlama ve müşteri ilişkileri yönetimi faaliyetlerinin tüketicilerin tekrar satın alma niyeti üzerindeki etkilerini ve bu etkilerde marka farkındalığının aracılık rolünü ortaya koymaktır. Bu amaçla veriler 15 Eylül-15 Ekim 2023 tarih aralığında Tokat ilinde yaşayan 18 yaş üstü tüketicilerden yüz yüze anket tekniği ile toplanmıştır. Veri toplama süreci sonunda 419 tüketici ankete katılmış ve bu katılımcılardan elde edilen veriler istatistik paket programları aracılığıyla analiz edilmiştir. Yapılan analizler sonucunda dijital pazarlama ve müşteri ilişkileri yönetiminin tekrar satın alma niyeti üzerinde pozitif yönde anlamlı etkilerinin olduğu, bu etkilerde ise marka farkındalığının aracılık rolüne sahip olduğu belirlenmiştir. Elde edilen bu sonuçlar teorik ve uygulama açısından alana önemli katkılar sağlamaktadır.

  • MakaleAçık Erişim2025
    The effects of behavioral biases on investment decisions: Evidence from İstanbul stock exchange

    Özbek, Adem

    Every investment decision at the macro or micro scale carries with it the desire to profit. At this point, profit assumes the driving role and continuity of capital. Information assumes a crucial role in the realization of this role. The field of behavioral finance, which opens a different window to the finance literature, argues that investors do not act completely rationally in financial decisions. Behavioral finance argues that there are subconscious factors that affect information. This study aims to detect the factors of behavioral bias factors influencing the investment decisions of individuals trading in Istanbul stock exchange (BIST). The importance of this study stems from the scarcity of local studies focusing on behavioral finance within the scope of stock market investment. Accordingly, it is expected that the study will enrich this awareness in the field. Therefore, the effects of nonrational cognitive elements such as loss aversion, expectation, certainty, herding effect, intuitive factors, and anchoring on individuals' investment decisions were investigated in the study. As a result, the findings obtained from the research provide useful information to investors trading in BIST to adopt scientific foundations within the scope of behavioral finance in stock investments.

  • Derleme MakaleAçık Erişim2025
    Orta Asya'dan Anadolu'ya Uzanan Bir Yolculuk: Yörük Mutfak Kültürü

    Akyürek, Suat; Özdemir, Özcan; Genç, Gökhan

    Yeme-içme alışkanlıkları, insanlık tarihinin başlangıcından bu yana toplumların vazgeçilmez unsurlarından biri olmuştur. Toplumların ihtiyaçlarına göre şekillenen yiyecekler, kültürel birer öge haline gelmiş ve farklı toplumların etkileşimleri sonucunda çeşitlenerek bölgesel farklılıklar göstermiştir. Bu kültürel çeşitliliğin önemli temsilcilerinden biri de Yörüklerdir. Yörükler, binlerce yıldır hayvanlarına daha iyi otlaklar bulabilmek amacıyla göçebe bir yaşam tarzını benimseyen ve genellikle yerleşik hayata geçmeyen topluluklardır. Göçebe yaşam tarzları, farklı toplumlarla kültürel ve sosyal etkileşimler kurmalarına olanak sağlayarak özgün mutfak kültürlerinin gelişimine katkıda bulunmuştur. Bu özgün kültürler arasında Yörük mutfağı, kendine has yiyecek ve içecekleriyle öne çıkmaktadır. Yörükler, doğal yaşam ortamında ürettikleri yiyecek ve içecekleri nesiller boyunca aktarmışlardır. Et, süt ve tahıl ağırlıklı olan bu mutfak kültürünün sağlık açısından faydalı olduğu düşünülmektedir. Yörükler, uzun ve sağlıklı yaşamlarının sırrını doğayla iç içe olan yaşam tarzlarına borçlu olduklarını belirtmektedir. Yapılan bu çalışmada Yörük mutfağının tarihsel, sosyo-ekonomik ve gastronomik özelliklerini incelemeyi amaçlamaktadır. Ayrıca, konu hakkında yapılmış mevcut araştırmalar incelenmiş, ikincil veri kaynaklarından elde edilen bulgular doğrultusunda Yörük mutfağının mevcut durumu ortaya konulmuş ve ileride gerçekleştirilebilecek bilimsel çalışmalar için öneriler sunulmuştur.

    • SDG 2 · Açlığa Son
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AlanDeğerDil
dc.date.accessioned2026-10-22T08:47:36.012543714Z
dc.date.available2026-10-22T08:47:36.012543714Z
dc.identifier.urihttps://rdlopen.rawdatalibrary.net/r/gumushane/10132
dc.rightsinfo:eu-repo/semantics/openAccess
dc.titleSosyal Bilimler Meslek Yüksekokulutr
dc.titleVocational School of Social Sciencesen
dspace.entity.typeOrgUnit
organization.identifier.codegumushane-sosyal-bilimler
organization.unitTypevocational
rdl.unit.alias\bsosyal bilimler meslek yuksekokulu\b
rdl.unit.alias\bvocational (high )?school of social sci
rdl.unit.alias\bsocial sciences vocational