Factors effecting users’ intention to re-visit online secondhand clothing shopping platforms and the mediating role of satisfaction

With the rise of online shopping, platforms and applications for secondhand clothing shopping have arisen. Consumers utilize these platforms and applications to buy secondhand garments that they require and sell the things they don’t use. It is critical to identify the characteristics that influence users’ intentions to re-visit these platforms and services, as well as their satisfaction. In this context, the goal of this research is to determine the effects of economic value, interaction with other customers, information privacy concerns, and environmental awareness on the intention to re-visit online secondhand clothing shopping platforms, as well as to uncover the mediating role of platform satisfaction in these effects. In order to achieve this goal, data was gathered using an online survey, which 430 customers completed altogether. According to the findings of the analysis, satisfaction, economic value, interaction with other customers, and environmental awareness all have significant positive effects on the intention to re-visit online secondhand clothing shopping platforms, whereas information privacy concerns have a negative. Furthermore, satisfaction was found to play a mediating role in the association between intention to re-visit online secondhand clothing shopping platforms and economic value (full mediation) as well as interaction with other customers (full mediation). These results provide theoretical implications for identifying the factors that influence users to re-visit second-hand shopping websites and managerial implications for redesigning platforms with a focus on customer satisfaction.