Gümüşhane ÜniversitesiGümüşhane ÜniversitesiAçık Erişim Arşivi · RDL Open

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  • MakaleAçık Erişim2026
    Determining the Factors Affecting Football Fans' Satisfaction with Video Assistant Referee (VAR) Technology; [Futbol Taraftarlarının Video Yardımcı Hakem (VAR)’e Yönelik Memnuniyetlerini Etkileyen Faktörlerin Belirlenmesi]

    Avci, İbrahim; Ayik, Öznur

    Video Assistant Referee (VAR) technology has been introduced in the sports industry as a decision support system designed to assist referees in making the correct decisions when overseeing a sporting event. In Turkey, VAR technology has been deployed to lessen controversies in football matches, but it has not completely eliminated them. As a result, it is crucial to establish whether fans, a key stakeholder in the sports sector, are satisfied with VAR technology. In this context, the study aims to investigate the effects of football fans' perceived value and identification with VAR technology on their satisfaction with it. Furthermore, the mediating role of attitudes towards the technology and the moderating role of knowledge about VAR technology will also be examined. The study used the snowball sampling method, and data were obtained via an online survey, with 411 fans participating over the data collection period. Using the fan data, Structural Equation Modeling was performed using the AMOS tool, and the study hypotheses were tested. The research revealed that identification and perceived value of VAR technology have a positive effect on satisfaction with this technology, with attitude toward technology acting as a mediator. The level of knowledge about VAR technology has a moderating effect in the relationship between satisfaction and perceived value. These findings have practical and theoretical implications for both the sports sector and the academic discipline.

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  • MakaleYalnız künye2026
    Factors effecting users’ intention to re-visit online secondhand clothing shopping platforms and the mediating role of satisfaction

    Avci, Ibrahim

    With the rise of online shopping, platforms and applications for secondhand clothing shopping have arisen. Consumers utilize these platforms and applications to buy secondhand garments that they require and sell the things they don’t use. It is critical to identify the characteristics that influence users’ intentions to re-visit these platforms and services, as well as their satisfaction. In this context, the goal of this research is to determine the effects of economic value, interaction with other customers, information privacy concerns, and environmental awareness on the intention to re-visit online secondhand clothing shopping platforms, as well as to uncover the mediating role of platform satisfaction in these effects. In order to achieve this goal, data was gathered using an online survey, which 430 customers completed altogether. According to the findings of the analysis, satisfaction, economic value, interaction with other customers, and environmental awareness all have significant positive effects on the intention to re-visit online secondhand clothing shopping platforms, whereas information privacy concerns have a negative. Furthermore, satisfaction was found to play a mediating role in the association between intention to re-visit online secondhand clothing shopping platforms and economic value (full mediation) as well as interaction with other customers (full mediation). These results provide theoretical implications for identifying the factors that influence users to re-visit second-hand shopping websites and managerial implications for redesigning platforms with a focus on customer satisfaction.

    • SDG 12 · Sorumlu Üretim ve Tüketim
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  • MakaleYalnız künye2025
    How do green hotel practices affect guests' behavioral intentions? A PLS-SEM approach

    Genç, Gokhan; Zengin, Burhanettin

    This study examines how guests' perceptions of green hotel practices (GHP) shape their behavioral intentions, drawing on the Theory of Planned Behavior. It explores the extent to which eco-friendly practices influence guests' loyalty and their likelihood of recommending hotels that prioritize sustainability. Data were collected from 642 hotel guests aged 18 and over who had previous experience with green hotel practices. An online survey was employed, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping techniques to assess the relationships among guests' perceptions of GHP, satisfaction, and behavioral outcomes. The findings indicate that favorable perceptions of GHP strongly predict guest loyalty and recommendation intentions, with satisfaction as a critical mediator. These results highlight the pivotal role of sustainable practices in fostering positive guest experiences and behaviors in the hospitality industry. The study offers practical insights for hotel managers, enabling them to design and implement effective sustainability strategies that enhance guest satisfaction and loyalty. Furthermore, it contributes to the literature on sustainable tourism by providing robust empirical evidence on the influence of GHP on guest behavior, thus addressing a key gap in hospitality management research.

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  • MakaleAçık Erişim2025
    THE MODERATING ROLE OF PRICE SENSITIVITY AND THE MEDIATING ROLE OF SWITCHING COSTS IN THE MOBILE OPERATOR SWITCHING BEHAVIOR OF UNIVERSITY STUDENTS IN TURKEY; [MODERATORSKA ULOGA CJENOVNE OSJETLJIVOSTI I MEDIJACIJSKA ULOGA TROŠKOVA PROMJENE U PONAŠANJU PROMJENE MOBILNOG OPERATORA KOD STUDENATA SVEUČILIŠTA U TURSKOJ]

    Avci, Ibrahim

    Purpose – The aim of this research study is to assess the effects of service quality and satisfaction on intentions of university students to switch operators, as well as the moderating function of price sensitivity in these effects. Furthermore, the influence of switching costs as a mediator between operator switching intention and operator switching behavior is investigated. Design/methodology/approach – A quantitative research involving students from a Turkish university was conducted. The research hypotheses were tested using structural equation modeling (partial least squares regression) using data from 425 students. Findings and implications – The analysis revealed that service quality had a positive influence and satisfaction had a negative effect on operator switching intention, with price sensitivity acting as a moderator in the relationship between satisfaction and switching intention. It was also determined that operator switching cost plays a partial mediator role in the link between operator switching intention and behavior. Research findings will help organizations understand the elements that affect switching intentions and behavior. It is proposed that operator businesses pay attention to customer satisfaction and implement retention and acquisition tactics. Limitations – The research was limited to operator switching. Furthermore, the findings are specific to the survey participants and cannot be generalized. Originality/value – The fact that the moderating role of price sensitivity and the mediating role of switching cost are investigated in this research highlights its significance, while the findings in this context make significant contributions to the field by filling a gap in the literature.

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  • MakaleAçık Erişim2025
    How do green hotel practices affect guests’ behavioral intentions? A PLS-SEM approach; [Como as práticas hoteleiras verdes afetam as intenções comportamentais dos hóspedes? Uma abordagem PLS-SEM]

    Genç, Gökhan; Zengin, Burhanettin

    This study examines how guests’ perceptions of green hotel practices (GHP) shape their behavioral intentions, drawing on the Theory of Planned Behavior. It explores the extent to which eco-friendly practices influence guests’ loyalty and their likelihood of recommending hotels that prioritize sustainability. Data were collected from 642 hotel guests aged 18 and over who had previous experience with green hotel practices. An online survey was employed, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping techniques to assess the relationships among guests’ perceptions of GHP, satisfaction, and behavioral outcomes. The findings indicate that favorable perceptions of GHP strongly predict guest loyalty and recommendation intentions, with satisfaction as a critical mediator. These results highlight the pivotal role of sustainable practices in fostering positive guest experiences and behaviors in the hospitality industry. The study offers practical insights for hotel managers, enabling them to design and implement effective sustainability strategies that enhance guest satisfaction and loyalty. Furthermore, it contributes to the literature on sustainable tourism by providing robust empirical evidence on the influence of GHP on guest behavior, thus addressing a key gap in hospitality management research.

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  • MakaleYalnız künye2020
    Moderating effect of optimum stimulation level on the relationship between satisfaction and revisit intention: the case of Turkish cultural tourists

    Evren, Savaş; Şimşek Evren, Emine; Çakıcı, A. Celil

    Purpose: The purpose of this study is to determine the optimum stimulation levels (OSLs) of cultural tourists within the context of their novelty seeking tendencies and to determine whether their OSLs have a moderating effect on the relationship between their satisfaction and revisit intentions. Design/methodology/approach: To collect data, an online survey was conducted for Turkish cultural tourists (n = 563) in May 2018, and the data were analysed with PROCESS by Hayes. Findings: The study’s findings demonstrated that Turkish cultural tourists were high-level novelty seekers and that novelty seeking has a moderating effect on the relationship between their satisfaction and short-term revisit intentions. Originality/value: This study contributes to the literature by revealing the moderator effect of novelty seeking tendency on the relationship between satisfaction and revisit intention within the scope of cultural tourism, which has not been examined before.

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  • MakaleAçık Erişim2018
    Monetary Intelligence and Behavioral Economics Across 32 Cultures: Good Apples Enjoy Good Quality of Life in Good Barrels

    Tang, Thomas Li-Ping; Sutarso, Toto; Ansari, Mahfooz A.; Lim, Vivien Kim Geok; Teo, Thompson Sian Hin; Arias-Galicia, Fernando; Garber, Ilya E.; Chiu, Randy Ki-Kwan; Charles-Pauvers, Brigitte; Luna-Arocas, Roberto

    Monetary Intelligence theory asserts that individuals apply their money attitude to frame critical concerns in the context and strategically select certain options to achieve financial goals and ultimate happiness. This study explores the bright side of Monetary Intelligence and behavioral economics, frames money attitude in the context of pay and life satisfaction, and controls money at the macro-level (GDP per capita) and micro-level (Z income). We theorize: Managers with low love of money motive but high stewardship behavior will have high subjective well-being: pay satisfaction and quality of life. Data collected from 6586 managers in 32 cultures across six continents support our theory. Interestingly, GDP per capita is related to life satisfaction, but not to pay satisfaction. Individual income is related to both life and pay satisfaction. Neither GDP nor income is related to Happiness (money makes people happy). Our theoretical model across three GDP groups offers new discoveries: In high GDP (rich) entities, high income not only reduces aspirations-Rich, Motivator, and Power, but also promotes stewardship behavior-Budget, Give/Donate, and Contribute and appreciation of Achievement. After controlling income, we demonstrate the bright side of Monetary Intelligence: Low love of money motive but high stewardship behavior define Monetary Intelligence. Good apples enjoy good quality of life in good barrels. This notion adds another explanation to managers' low magnitude of dishonesty in entities with high Corruption Perceptions Index (CPI) (risk aversion for gains of high probability) . In low GDP (poor) entities, high income is related to poor Budgeting skills and escalated Happiness. These managers experience equal satisfaction with pay and life. We add a new vocabulary to the conversation of monetary intelligence, income, GDP, happiness, subjective well-being, good and bad apples and barrels, corruption, and behavioral ethics.

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