Sürdürülebilir Kalkınma Amaçları
Yayınlar
- MakaleYalnız künye2026Factors effecting users’ intention to re-visit online secondhand clothing shopping platforms and the mediating role of satisfaction
Avci, Ibrahim
With the rise of online shopping, platforms and applications for secondhand clothing shopping have arisen. Consumers utilize these platforms and applications to buy secondhand garments that they require and sell the things they don’t use. It is critical to identify the characteristics that influence users’ intentions to re-visit these platforms and services, as well as their satisfaction. In this context, the goal of this research is to determine the effects of economic value, interaction with other customers, information privacy concerns, and environmental awareness on the intention to re-visit online secondhand clothing shopping platforms, as well as to uncover the mediating role of platform satisfaction in these effects. In order to achieve this goal, data was gathered using an online survey, which 430 customers completed altogether. According to the findings of the analysis, satisfaction, economic value, interaction with other customers, and environmental awareness all have significant positive effects on the intention to re-visit online secondhand clothing shopping platforms, whereas information privacy concerns have a negative. Furthermore, satisfaction was found to play a mediating role in the association between intention to re-visit online secondhand clothing shopping platforms and economic value (full mediation) as well as interaction with other customers (full mediation). These results provide theoretical implications for identifying the factors that influence users to re-visit second-hand shopping websites and managerial implications for redesigning platforms with a focus on customer satisfaction.
- MakaleAçık Erişim2025The effect of perceived scarcity of staple goods on stockpiling behaviour and impulse purchase intention and the mediating role of social media
Avci, Ibrahim
The research’s goal in this setting is to uncover the effects of consumers’ perceived scarcity of staple goods on impulse buy intention and stockpiling behaviour, as well as to determine the function of social media posts in mediating these effects. 594 consumers who had recently purchased staple goods from grocery stores participated in the survey. As a result of the structural equation model analysis, it was determined that perceived scarcity of staple goods has a positive effect on impulse purchase intention, stockpiling behaviour and social media. Finally, it was also determined that social media sharing has a mediating role on the effect of perceived scarcity of staple goods on impulse purchase intention and stockpiling behaviour. The findings obtained provide important theoretical and practical contributions.
- MakaleAçık Erişim2025THE MODERATING ROLE OF PRICE SENSITIVITY AND THE MEDIATING ROLE OF SWITCHING COSTS IN THE MOBILE OPERATOR SWITCHING BEHAVIOR OF UNIVERSITY STUDENTS IN TURKEY; [MODERATORSKA ULOGA CJENOVNE OSJETLJIVOSTI I MEDIJACIJSKA ULOGA TROŠKOVA PROMJENE U PONAŠANJU PROMJENE MOBILNOG OPERATORA KOD STUDENATA SVEUČILIŠTA U TURSKOJ]
Avci, Ibrahim
Purpose – The aim of this research study is to assess the effects of service quality and satisfaction on intentions of university students to switch operators, as well as the moderating function of price sensitivity in these effects. Furthermore, the influence of switching costs as a mediator between operator switching intention and operator switching behavior is investigated. Design/methodology/approach – A quantitative research involving students from a Turkish university was conducted. The research hypotheses were tested using structural equation modeling (partial least squares regression) using data from 425 students. Findings and implications – The analysis revealed that service quality had a positive influence and satisfaction had a negative effect on operator switching intention, with price sensitivity acting as a moderator in the relationship between satisfaction and switching intention. It was also determined that operator switching cost plays a partial mediator role in the link between operator switching intention and behavior. Research findings will help organizations understand the elements that affect switching intentions and behavior. It is proposed that operator businesses pay attention to customer satisfaction and implement retention and acquisition tactics. Limitations – The research was limited to operator switching. Furthermore, the findings are specific to the survey participants and cannot be generalized. Originality/value – The fact that the moderating role of price sensitivity and the mediating role of switching cost are investigated in this research highlights its significance, while the findings in this context make significant contributions to the field by filling a gap in the literature.
- MakaleAçık Erişim2024Factors Influencing the Boycott Intentions of Turkish Consumers amid the Israel-Palestine Conflict
Avci, Ibrahim
Purpose – The goal of the research is to determine the perceived efficacy of brand boycotting campaigns by Turkish consumers, as well as the effects of social pressure on boycott intention, the mediating role of social media, and the moderating role of discount sensitivity on these effects. Theoretical framework – The research idea and model were developed following previous boycott research (Shin and Yoon, 2018; Muhamad et al., 2018; Asnawi et al., 2019; Zhai and Luo, 2023). Design/methodology/approach – Data were collected from Turkish consumers using the convenience sampling method and an online survey. Using data from 417 consumers, the research hypotheses were investigated using structural equation modeling. Findings – According to the findings, perceived efficacy and social pressure have a significant effect on consumers’ boycott intentions, with social media playing a partial mediating role. Furthermore, consumers’ sensitivity to discounts offered by boycotted firms was found to have a moderating effect on the relationship between social pressure and boycott intention. Practical & social implications of research – Managers of boycotted brands should devise appropriate marketing strategies to minimize damage. Given the importance of social media in boycotts, it is imperative that brands actively use social media as a communication channel. Originality/value – The fact that the paper examines the idea of boycotting in the context of both social media and consumer discount sensitivity demonstrates the importance of the research and its contribution to filling a gap in the literature.
- MakaleAçık Erişim2024EVALUATION OF CONSUMERS’ USE OF SMART ROBOTIC VACUUM CLEANERS UNDER EXTENDED EXPECTATIONCONFIRMATION MODEL; [VREDNOVANJE PROVEDENO MEĐU POTROŠAČIMA PAMETNIH ROBOTSKIH USISAVAČA U OKVIRU PROŠIRENOGA MODELA POTVRDE OČEKIVANJA]
Avci, Ibrahim; Kocan, Mahmut; Kirmizibiber, Ahmet
Purpose – The present research study extends the Expectation-Confirmation Model (ECM) by focusing on satisfaction, continuance intention, and recommendation intention among smart robotic vacuum cleaner users. The impacts of battery life concern and perceived privacy factors on satisfaction and continuance intention of the smart robotic vacuum cleaner were investigated by adding the variables of battery life concern, perceived privacy, and recommendation intention in the ECM. Design/methodology/approach – The participants of this study consisted of smart robotic vacuum cleaner users in Turkey. The snowball sampling method, as one of the non-random sampling methods, was used to reach the participants; data was collected using an online survey created with Google Forms, asking the participants to share the survey link with people around them who have smart robotic vacuum cleaners. A total of 218 smart robotic vacuum cleaner users participated in the study between March 1 and May 1, 2023. Findings and implications – Structural equation modeling (SEM) was used as the data analysis technique in the study. While the ECM was confirmed as a result of the SEM analysis, an important finding was that consumers with battery life concerns intend to continue using the smart robotic vacuum cleaner despite a negative relationship between battery life concern and satisfaction. While the effect of perceived privacy on continuance intention was not significant, satisfaction was found to have a significant effect on continuance intention. Given that rtificial intelligence-related businesses face fierce competition, organizations that wish to prosper in this environment must excel in a variety of areas, ranging from product design to marketing and from sales policies to post-sales assistance. Considering the findings, determining the factors that affect the satisfaction and intention to continue using robot vacuum cleaners will be a guide for smart robot vacuum cleaner manufacturers and marketers. At the same time, the fact that the issue has been investigated within the framework of a model will also make significant contributions to the literature. Limitations – Different factors influence smart robotic vacuum cleaner users’ satisfaction and desire to continue using them, but only battery-life concerns and perceived privacy variables were incorporated into the ECM model in this research study. Another limitation is connected to the research sample. Because the snowball sampling method was employed to obtain data for the research, its findings cannot be generalized as they cover only smart robotic vacuum cleaner users who participated in the survey. Originality/value – The ECM employed in the study was expanded by including the variables of battery-life concern, perceived privacy, and recommendation intention. A general lack of information among potential consumers regarding artificial intelligence and smart robotic vacuum cleaners, which is highly fascinating and a source of curiosity, as well as the lack of research on this issue in the literature, underscore the significance of this research study. By integrating and expanding the ECM for application to consumers using smart robotic vacuum cleaners, this study adds a fresh viewpoint to the literature.
- MakaleAçık Erişim2023Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage
Avci, Ibrahim
This research focuses on the materialistic tendencies and conspicuous consumption behaviors of consumers, especially in today's social media age. The research's goal is to determine the effect of materialistic tendencies on conspicuous consumption behavior and to investigate the role of social media usage in mediating this effect. The data were collected in this context using a prepared survey form, and 596 consumers participated in the survey during the data collection process. SPSS and AMOS programs were used to analyze the collected data. As a result of the analyses, it was discovered that the materialistic tendency had a positive and significant effect on both conspicuous consumption behavior and social media usage; it was also discovered that social media usage had a positive and significant effect on conspicuous consumption behavior. Furthermore, it was determined that social media usage has a partial mediation in the effect of materialistic tendency on conspicuous consumption behavior; in other words, a portion of the effect of materialistic tendency on conspicuous consumption behavior is realized through social media usage. Suggestions for both theory and practice were made in light of these findings.
- MakaleYayıncıda açık erişim2023HOW PRO-ENVIRONMENTAL AND SAVING BEHAVIOURS DETERMINE ORGANIC PRODUCT AND SECOND-HAND PRODUCT PURCHASE INTENTIONS: A STUDY IN TURKEY; [Kako prookolišno i štedljivo ponašanje određuju namjeru kupnje organskih i rabljenih proizvoda: istraživanje u Turskoj]
Avci, Ibrahim
The study focuses on sustainable consumption, which has recently gained popularity. The study seeks to ascertain the effects of pro-environmental behaviour and saving behaviour, both of which are constructs of sustainable consumption behaviour, on the organic and second-hand product purchase intention. Convenience sampling method was used in the collection of data, in which any consumer could participate, and the data were collected with a prepared online questionnaire. According to the findings of the study conducted on 595 Turkish consumers, pro-environmental behaviour and saving behaviour have positive effects on second-hand product purchase intentions, while pro-environmental behaviour has a positive effect on organic product purchase intention and saving behaviour has a negative effect on it. These findings make significant contributions to the literature and practice of sustainable consumption.
- MakaleAçık Erişim2022The Effect Of Conspicuous Consumption Behavior On Wasteful Consumption Behavior: The Intermediary Role Of Hedonic Consumption Behavior
Avci, Ibrahim
The concept of consumption, which has an important place in people's lives, is generally expressed as the use of produced goods and services in line with needs. Consumption now includes the psychological needs of people as well as their physical needs. Consumers can buy things they do not need by acting pleasure-orientedly, and they exhibit consumption behaviors to provide psychological satisfaction. One of the consumer-purchase patterns is found to demonstrate others in the social environment. Therefore, non-need consumption focused on pleasure and display causes excessive consumption; this situation can also cause wastefulness. Accordingly, in the present study, the aim was to examine the effect ofconspicuous consumption behavior on wasteful consumption behavior and the mediating role of hedonic consumption behavior in this effect. With the online survey form prepared, 519 participants were reached between the dates of 21.05.2020-06.07.2020. The data obtained were analyzed with the SPSS 21, AMOS 24, and PROCESS 3.5 programs. After the analysis, it was concluded that conspicuous consumption behavior has an effect on wasteful consumption behavior and that hedonic consumption behavior has a mediating effect.
- MakaleAçık Erişim2021The Effect of Religiosity on Hedonic Consumption and Wasteful Consumption Behavior
Avci, Ibrahim; Hacikelesoglu, Hizir
The present study aims to determine whether religiosity affects hedonic consumption behavior, which expresses pleasure-oriented consumption behavior, and wasteful consumption behavior, which expresses waste-oriented consumption behavior, and whether hedonic consumption behavior has an effect on wasteful consumption behavior. For this purpose, the convenience sampling method was chosen among the sampling methods, and the data was collected with the online questionnaire form. During the data collection process, 490 participants were reached, but as a result of the removal of incorrect questionnaires, the data of 481 participants were included in the analysis. In the analysis of the obtained data, frequency analysis, factor analysis, and Structural Equation Model analysis were performed by using SPSS 21 and AMOS 24 programs. As a result of the study, it was determined that religiosity has a negative effect on hedonic consumption behavior and wasteful consumption behavior, while hedonic consumption behavior has a positive effect on wasteful consumption.
- MakaleAçık Erişim2019Investigating the Mediator Role of Brand Experience in the Effect of Attitude About Product Placement on Brand Awareness: The Case of Fi Series
Saglam, Mehmet; Avci, Ibrahim
Product placement efforts are expected to result in more desirable brand experiences and awareness as a result of consumers' brand experiences. The attitude towards product placement increases the brand experience and makes the brand more permanent in our memory. In this study, it is aimed to examine the mediating role of the brand experience in the effect of attitude towards product placement on brand awareness. The research was carried out on Fi series audiences, where product placements were frequently used. The convenience sampling method was used, and an online survey form was used as data collection tool. 173 participants were reached during the data collection process. SPSS 21, AMOS 20 and PROCESS 3.1 programs were used for data analysis. The parallel multivariate mediator model was used to examine the mediator role of brand experience dimensions. As a result of the study, it was determined that the attitude towards product placements had an effect on brand awareness and brand experience dimensions, and the greatest effect was on the sensory experience. When the mediator roles are examined, it is concluded that the sensory and behavioral brand experience has a full mediating role in the effect of attitude towards product placements on brand awareness, and the mediator effect of the behavioral brand experience was higher.