The cultural factor in the turkey’s soft power in azerbaijan

The concept of power has been identical with military capacity throughout history. But After the Second World War, the economy also gained importance. Thus, power was seen as a component of military and economic capacity. But in the last quarter century another aspect of power has emerged. This type of power, which does not include methods of coercion, has been called soft power. Turkey that aiming to expand its influence area have also begun to pay more attention to soft power. When an overall evaluation is made it is seen that Turkey has an important potential of soft power.. Azerbaijan is one of the countries where the said potential is most strongly felt. The existence of many common values between the two countries is the stand of this view. In this study, Turkey's soft power over Azerbaijan is evaluated in the context of cultural elements. It is thought that political interactions between the close cultures will be more. Based on this view, the similarities between the cultures of the two countries are handled. In this context, the relations of the two countries in history are explained. Following this, the subject of religion and language, which are important components of culture and one of the common values between the two countries, are expressed. As a result, it is convinced that the common cultural values identified in the study will made important contribute the soft power of Turkey over Azerbaijan.