Profiles of Businesses with Safe Tourism Certificate and Evaluation of Online Guest Comments for Certified Accommodation Businesses

In this study, it was aimed to reveal the profiles of tourism businesses with safe tourism certificates in Turkey and to examine online guest comments for safe tourism-certified accommodation businesses. The data of Turkey Tourism Promotion and Development Agency and Republic of Turkey Ministry of Culture and Tourism has been used. As a result of the research where 5084 enterprises were examined, it was determined that the enterprises with safe tourism certificates in Turkey operate intensively in Istanbul, the majority of the safe tourism certified facilities are comprised of accommodation enterprises and more than half of the enterprises with safe tourism certificates are municipal certified facilities. Regarding the practices of safe tourism-certified accommodation businesses, it was concluded that the comments of the guests were generally positive. It has been determined that the positive comments are predominantly about the cleaning and hygiene practices in the establishment, while the negative comments are emphasized by the inadequacy of cleaning and hygiene practices and not using mask. In addition, the majority of the guests emphasized that they felt safe and had a peaceful and comfortable holiday thanks to the precaution taken by the accommodation businesses.