Navigating stress with creativity: The moderating role of conflict-induced creativity on job satisfaction among entrepreneurs

Background: Entrepreneurs frequently encounter high levels of job stress, which can undermine their job satisfaction. Although the negative consequences of stress are well-known, less attention has been paid to the role of Conflict-Induced Creativity in buffering these effects. Objective: This study investigates how Conflict-Induced Creativity moderates the relationship between job stress and job satisfaction among entrepreneurs, addressing a gap in understanding adaptive mechanisms in high-pressure work environments. Methods: Using a quantitative design, data were collected from 453 entrepreneurs through convenience sampling. Statistical analyses included factor analyses, correlations, regressions, and moderation testing via PROCESS MACRO in SPSS v.22. Results: Validated scales assessed job satisfaction (α = 0.934), job stress (α = 0.919), and Conflict-Induced Creativity (α = 0.832). Job stress negatively predicted job satisfaction (β = −0.126, p < 0.001), while Conflict-Induced Creativity emerged as a strong positive predictor (β = 0.688, p < 0.001). Moderation analysis confirmed that Conflict-Induced Creativity significantly buffered the adverse effects of stress on satisfaction (b = 0.147, 95% CI [0.048, 0.245], p < 0.05). Conclusion: Conflict-Induced Creativity plays a protective role in stressful entrepreneurial contexts. Practically, fostering a work culture that supports Conflict-Induced Creativity can enhance resilience and job satisfaction among entrepreneurs, offering actionable insights for leadership development, training programs, and organizational policy.