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- MakaleAçık Erişim2025Scopus SJRQ1Development and Validation of a Scale Based on Protection Motivation Theory to Investigate Factors Affecting Earthquake Preparedness Behaviors
Yücel, Hasan; Cengiz, Sevil
Given Türkiye’s high seismic risk, earthquake preparedness is vital. This study explored factors affecting earthquake preparedness behaviors among residents in high-risk areas. The factors affecting earthquake preparedness behaviors Scale based on protection motivation theory was developed, and its validity was tested. Scale development consists of a pilot and main application process. The pilot application was carried out with 50 participants, and the main application was carried out with 804 participants. The sample consisted of 804 participants who were divided into two groups for exploratory and confirmatory factor analysis. The sample was selected from 11 neighborhoods using the cluster sampling method. IBM SPSS 25 was used for exploratory factor analysis, while AMOS 24.0 was employed for confirmatory factor analysis. The final version of the scale consists of 24 items across four dimensions, with a Cronbach’s alpha of 0.883, exceeding the acceptable threshold of 0.7 for each dimension. The Kaiser–Meyer–Olkin value is 0.898, and Bartlett’s test of sphericity is significant, with the total variance explained being 51%. Confirmatory factor analysis results indicate a good fit for both the measurement and structural models (χ2/df = 1.779; RMSEA = 0.44; CFI = 0.96; NFI = 0.91; TLI = 0.95; p<0.001). Structural equation modeling showed that, among the constructs of protection motivation theory, perceived efficacy (β = 0.690) is the most important factor affecting earthquake preparedness behaviors. The results show that the scale is a valid and reliable tool to determine the factors affecting earthquake preparedness behaviors in Turkish society.
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İncele - MakaleAçık Erişim2024Scopus SJRQ3Factors Influencing the Boycott Intentions of Turkish Consumers amid the Israel-Palestine Conflict
Avci, Ibrahim
Purpose – The goal of the research is to determine the perceived efficacy of brand boycotting campaigns by Turkish consumers, as well as the effects of social pressure on boycott intention, the mediating role of social media, and the moderating role of discount sensitivity on these effects. Theoretical framework – The research idea and model were developed following previous boycott research (Shin and Yoon, 2018; Muhamad et al., 2018; Asnawi et al., 2019; Zhai and Luo, 2023). Design/methodology/approach – Data were collected from Turkish consumers using the convenience sampling method and an online survey. Using data from 417 consumers, the research hypotheses were investigated using structural equation modeling. Findings – According to the findings, perceived efficacy and social pressure have a significant effect on consumers’ boycott intentions, with social media playing a partial mediating role. Furthermore, consumers’ sensitivity to discounts offered by boycotted firms was found to have a moderating effect on the relationship between social pressure and boycott intention. Practical & social implications of research – Managers of boycotted brands should devise appropriate marketing strategies to minimize damage. Given the importance of social media in boycotts, it is imperative that brands actively use social media as a communication channel. Originality/value – The fact that the paper examines the idea of boycotting in the context of both social media and consumer discount sensitivity demonstrates the importance of the research and its contribution to filling a gap in the literature.
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