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- MakaleYayıncıda açık erişim2026Brand Dilution's Implications for Purchase Intention Through Brand Equity12
Köroglu, Ali; Yildiz, Salih
Brand dilution, which refers to new brand's damage to well-known brand's reputation and distinctive character by entering the market, is an understudied topic in marketing. Furthermore, there are very few studies comparing the effects of different levels of blurring and tarnishing. This study aims to fill this gap by examining the indirect impact of brand dilution on purchase intention through brand equity and by comparing the effects of blurring and tarnishing. For this purpose, a survey was conducted with 960 university students selected using a convenience sampling method. The conditional process model (Model 8) developed by Hayes (2018) was used in the research. The research results indicate a negative impact of brand dilution on brand equity dimensions and purchase intention. Additionally, brand awareness/association and brand loyalty play a mediating role in the relationship between brand dilution and purchase intention. Familiarity with the product category plays a moderating role in the relationship between brand dilution and brand awareness/association, brand loyalty, and purchase intention. As participants' familiarity with the product category increases, the influence of brand dilution on brand loyalty and purchase intention increases, while its influence on brand awareness/association decreases.
- MakaleYalnız künye2025THE IMPACT OF UNCERTAINTY IN GLOBAL GOLD AND OIL PRICES ON STOCK MARKET INDEX RETURNS: THE CASE OF THE MIST COUNTRIES
Pala, Fahrettin; Görgün, Mehmet Ragip; Torusdag, Mustafa; Demirtas, Furkan; Barut, Abdulkadir
The current study explores the impact of global gold price uncertainty on the stock markets of the MIST countries: Mexico, Indonesia, South Korea, and T & uuml;rkiye. The study examined the crisis periods that started with the COVID-19 pandemic and continued with the Russia-Ukraine war, which caused uncertainty in gold and oil prices. Based on this, the study's data set consists of the daily closing prices between March 11th, 2020, and January 31st, 2023. The obtained data were analyzed using the Least Squares (ICC) and panel quantile regression (PQR) methods. There is a significant positive correlation between oil prices and oil volatility index with stock prices for the economies of T & uuml;rkiye, Indonesia, and Mexico, and a significant negative correlation between gold prices and gold volatility index with stock prices for developing countries. There is also a significant positive relationship between gold and oil prices and stock prices for the developed country, South Korea's economy. A significant negative correlation has also been proposed between gold and oil volatility indices and South Korean stock prices. This study provides a novel contribution to the literature by examining the impact of simultaneous global crises namely the COVID-19 pandemic and the Russia-Ukraine war-on the stock market indices of MIST countries through the lens of uncertainty in both gold and oil markets. While most existing studies focus on a single commodity or analyze crises in isolation, this research distinguishes itself by investigating the combined effects of two major global shocks and incorporating both price and volatility-based uncertainty indicators. The findings suggest that policymakers should develop country-specific and differentiated financial stability policies by taking into account the uncertainties in gold and oil markets during crisis periods.
- MakaleAçık Erişim2024GREEN MANAGEMENT AND GREEN TECHNOLOGY IN ORGANIZATIONS: A BIBLIOMETRIC RESEARCH
Durmus, Ibrahim; Akyüz, Ahmet Mutlu
Green approaches, whose importance is constantly increasing for organizations and society, can be evaluated within the framework of management and technological developments. It is aimed to reveal the results regarding the intensity of green management and green technology studies in organizations, keywords emphasized by the authors, relationship strength of the words, trending times, and thematic maps. This study aims to evaluate green management and green technology research in organizations with the help of literature. The research consisted of green management and green technology research in the organizations included in the WoS database. A bibliometric analysis method was applied. The scope of the research consisted of 341 studies. The keywords most emphasized by the authors in the research are sustainability, innovation, supply chain management, sustainable development, management, environmental management, greening, green, information management, supply chain, performance, environmental, industry, corporate social responsibility, green production, sustainable, technology, and environmental sustainability concepts.
- MakaleAçık Erişim2024MEASURING THE ICT DEVELOPMENT LEVEL IN EUROPEAN AND CENTRAL ASIAN COUNTRIES USING THE INTEGRATED MPSI-RAPS METHOD
Sahin Macit, Nazife
This study was carried out to provide basic information for future policies and strategies by objectively considering the Information and Communication Technologies (ICT) development levels of 14 countries selected for Europe and Central Asia with the MPSI-RAPS integrated method, based on the 10 indicators included in the 2023 ICT development index report. The weight values of indicators considered as criteria were determined by the MPSI method; The RAPS method was used to determine and compare the development levels of countries according to criteria. As a result of the analysis, the most important criterion is fixed broadband internet basket price (% GNP/k.); It turns out that the most important criterion is the population (%) covered by at least 3G mobile network. While Austria ranked highest in ICT development level, Azerbaijan was determined as the country with the lowest level. Additionally, it was revealed as a result of the Spearman Rho Correlation test that there is a significant and strong positive relationship between the rankings obtained by the MPSI-RAPS integrated method analysis and the rankings in the ICT (Information Technologies) development index report. This finding showed that the MPSIRAPS integrated method can be used to evaluate the ICT development levels of countries.
- MakaleAçık Erişim2022CAN MY SUPERVISOR MAKE ME ILL? THE EFFECTS OF ABUSIVE SUPERVISION ON THE HEALTH OF THE EMPLOYEES
Aktürk, Ertan; Demírbag, Orkun
In this study, the mediating role of job stress in the effect of abusive managerial behavior on mental and physical health problems was investigated. Our research, on which the Conservation of Resources Theory (COR) is based, has been evaluated in the light of the findings obtained from 401 law enforcement personnel working in 56 provinces of Turkey where the power distance between subordinates and superiors is high. In the findings of our study, it was found that abusive behaviors by superiors had a mediating effect between subordinates' job stress and physical and mental health problems. In this direction, our study contributes to the literature on the health problems caused by continuous exposure to abusive behavior in employees.
- MakaleAçık Erişim2022EFFECTS OF CORRUPTION ON ECONOMIC GROWTH UNDER MACROECONOMIC INSTABILITIES
Batu Agirkaya, Melahat; Akyol, Hikmet
This study examined impact of macroeconomic instability and corruption on economic performance in developing countries. For this purpose, longterm relationship between 1995-2019 was examined using Kao (1999) and Pedroni (1999, 2004) cointegration tests. Results, macroeconomic instability and corruption have affected economic performance in long run. Flexibility of long-term relationship between variables was analyzed using PDOLS, FMOLS and DOLSMG estimators. The results showed that macroeconomic instabilities negatively and significantly affect economic growth and FDI, which represent economic performance. As macroeconomic instability increases, economic revival will be negatively affected by this, while foreign capital investment in country will decrease. Consequently, implementation of policies that will reduce macroeconomic instability and uncertainties will increase economic recovery and encourage foreign capital investments in host countries. Impact of corruption on economic growth and FDI was found to be positive. Decreasing corruption in research countries favors economic growth and facilitates foreign investment increases.
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