Evaluation of the Environmental Innovation Performances of Logistics Companies By The Fuzzy MCDM Approach

Purpose: Environmental innovation is innovative activities which is aimed at reducing or eliminating the environmental impacts of a product from its production to recycling. In this context, it can be stated that the environmental innovation approach is important for logistics firms. It is aimed to evaluate the environmental innovation performance of logistics firms in this study. Methodology: A two-stage Multi Criteria Decision Making approach is used for this purpose. In the first stage, environmental innovation factors obtained from the literature are weighted by Fuzzy AHP. In the second stage, logistics firms are ranked according to the environmental innovation performances by Fuzzy VIKOR. Findings: The results of the analysis revealed that the two most important factors in evaluating the environmental innovation performance of logistics firms are green design and green energy respectively. Practical Implications: Successful green design practices can reduce the prevention costs for environmental impacts of logistics firms. In particular, innovations on the use of renewable energy and reducing the emissions will improve the potential environmental impacts of logistics firms in a positive way. Originality: This study provides an important contribution to the literature because it is the first study evaluating Turkish logistics firms in terms of environmental innovation performance in Turkey.