New generation technology in marketing and advertising: blockchain

The information society, called the extension of post-industrial society, is designed as a period when internet-based technologies surround the everyday life. Through human machine interaction; many programming languages such as the internet of things (IoT), artificial intelligence, cloud storing and Blockchain, establish a secure connection among themselves. Especially with the help of Blockchain technology, a transparent, with non-volatile record money exchange transaction between the parties (peer to peer) is carried out without the need of bank or any intermediary person or institution over the encrypted network. The demand of use in the world and recently in Turkey has increased due to the fact about this application which is centerless, reliable, transparent, cannot hide the identity of the parties (any unexplained intermediary person), the transactions are encrypted and the fact that transaction records between the parties are easily monitored and the costs are significantly reduced. The marketing and advertising sectors also follow closely this change in technology. The study is a compiled review of the research on how the ways of doing business in both sectors changed through this technology, and different contents for blockchain technology.