Çalışır, Gülsüm; Türkal, İhsan; Türten, Burak; Kütükoğlu, Elif; Özarslan, Caner

Tea has been one of the most consumed beverages in our country as well as in the world. The indispensability of tea depends on being part of talks as well. When two people come together, they are occupied with ordering tea and shooting the breeze. Custom of drinking tea which is common in our culture has become the most valuable witness for the communication of the people each other as a result of the increase of cafes and cafeterias, especially teahouses. Tea is one of the significant beverages of our culture in the sense that it makes a contribution to communication and interpersonal communication. It is important that it is the first preferred beverage when we welcome our guests. It is an unquestionably fact that teahouses, cafes and cafeterias in which tea is consumed the most play a significant role in interpersonal communication and chats. From this point of view, it is researched that the extent of contribution of tea which is leading actor in all consumed places particularly in the places drunk the most to interpersonal communication. Therefore, it was conducted a survey with the participants the contribution of tea drinking culture to interpersonal communication is exemined. The sample of the study is composed of the provinces Gumushane and Erzurum. On this purpose, the datas about the role of the tea which plays in communication and interpersonal communication were collected through the survey carried out in the mentioned provinces.

Türkal, İhsan; Geçıklı, Fatma

Influence over business paradigms due to changing economic, political and social environments indicates a new period in which stakeholder relationships comes to prominence in terms of organisations. Public relations are seen to be evolved into a strategic role in order to cope with the rapid change. Strategic public relations which based on adaptation to environment as an institutional entity are seen to be advanced by some concepts and approachs in teoritical and practical regards. It needs to be analyzed theoretical and practical dimentions to understand the direction of subjects of strategic public relations. It is the aim of this work to manifest the direction and frequency of the subjects within strategic public relations in international field. It will be tried to work out which subjects in which frequency are dealth with and perspective of the works in the sense of strategic public relations by researching the papers in the journals which are published in English language. The findings suggest that the topics within the strategic public relations in the journals published in English comprise one out of every four articles and these articles to a large extent support the theory of strategic public relations.

Güllüpunar, Hasan; Türkal, İhsan

New paradigm, emerging in the last phase of the public relations theory and practice is to develop and sustain mutual understanding, trust and support based on dialogical communication between organizations and their stakeholders. Social media tools which globally used by the masses present a dialogic and interactive medium to public relations. Social media tools constitute a platform which enable dialogic public relations to contribute considerably provided that organizations should adopt and use it as a strategic communication approach. This work seeks answers for the questions if organisations take advantage of dialogic public relations concept so as to communicate and build relationships with publics in social media tools and if so, to what extent they are able to achive it. In order to answer and explicate the questions, raised this work analysed social media tools, used by top 100 corporations, ranked by total sales in Turkey in terms of dialogic public relations concept. The findings, obtained through content analysis based upon dialogic public relations principles, introduced by Kent and Taylor (1998), suggest that the corporations do not utilize sufficiently the dialogic potential of social media tools. The causes of the case are discussed based on the ideas argued by various scholars

İhsan Türkal

Halkla ilişkiler teori ve uygulamasının geldiği son nokta bakımından ortaya çıkan yeni anlayış, örgütlerle paydaşları arasında diyaloğa dayalı iletişimi merkeze alan karşılıklı anlayış, güven ve desteğin geliştirilip sürdürülmesidir. Küresel düzeyde kitleler tarafından yaygın bir şekilde kullanılan sosyal medya araçları, diyaloğa ve etkileşime dayalı bir iletişim ortamını halkla ilişkilerin hizmetine sunmaktadır. Örgütlerin stratejik bir iletişim anlayışı olarak benimseyip kullanması durumunda sosyal medya araçları diyalogsal halkla ilişkilere önemli katkılar sağlayacak bir ortam oluşturmaktadır. Halkla ilişkileri daha etkileşimli, simetrik ve diyalogsal hale getirme bakımından sosyal medya araçlarının sahip olduğu kapasiteden ne ölçüde yararlanıldığı ve ne ölçüde etkili kullanıldığı bu noktada önemli bir soru işareti oluşturmaktadır. Bu çalışmada, halkla ilişkilerin tek yönlü asimetrik anlayıştan ilişkisel ve simetrik anlayışa doğru geçirdiği değişim ele alınmakta ve bu değişim sonucunda sahip olduğu yeni anlayışa olanak ve fırsat sunan sosyal medya araçları incelenmektedir. Örgütler iletişim kurmak ve ilişki inşa etmek doğrultusunda sosyal medya ortamında diyalogsal halkla ilişkiler anlayışından yararlanmakta mıdırlar? Eğer yararlanılmaktaysa bunu ne ölçüde gerçekleştirmektedirler? Bu sorulara açıklık kazandırmak amacıyla araştırmada Türkiye'de büyüklük bakımından ilk 100'de yar alan kuruluşların, sosyal medya araçlarını ne ölçüde diyalogsal halkla ilişkiler anlayışına uygun kullandığı incelenmektedir. Kent ve Taylor tarafından ortaya konan ilkeler üzerinden gerçekleştirilen içerik analizi sonucunda elde edilen bulgular bu kuruluşların sosyal medya araçlarının diyalogsal potansiyelinden yeterince yararlanamadıklarını göstermektedir.

RDL DOI10.71008/gumushane.thesis.2016.123indekslendi