Strategic public relations management in the foreign articles between the years 2012-2017

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Özet

Influence over business paradigms due to changing economic, political and social environments indicates a new period in which stakeholder relationships comes to prominence in terms of organisations. Public relations are seen to be evolved into a strategic role in order to cope with the rapid change. Strategic public relations which based on adaptation to environment as an institutional entity are seen to be advanced by some concepts and approachs in teoritical and practical regards. It needs to be analyzed theoretical and practical dimentions to understand the direction of subjects of strategic public relations. It is the aim of this work to manifest the direction and frequency of the subjects within strategic public relations in international field. It will be tried to work out which subjects in which frequency are dealth with and perspective of the works in the sense of strategic public relations by researching the papers in the journals which are published in English language. The findings suggest that the topics within the strategic public relations in the journals published in English comprise one out of every four articles and these articles to a large extent support the theory of strategic public relations.

Anahtar Kelimeler

RDL Kalıcı Bağlantı (PID)
https://rdlopen.rawdatalibrary.net/r/gumushane/18376Resmi atıflarda kullanılan kalıcı adres
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AlanDeğerDil
dc.contributor.authorTürkal, İhsan
dc.contributor.authorGeçıklı, Fatma
dc.date.accessioned2026-10-22T10:45:14.519096128Z
dc.date.available2026-10-22T10:45:14.519096128Z
dc.date.issued2018
dc.description.abstractInfluence over business paradigms due to changing economic, political and social environments indicates a new period in which stakeholder relationships comes to prominence in terms of organisations. Public relations are seen to be evolved into a strategic role in order to cope with the rapid change. Strategic public relations which based on adaptation to environment as an institutional entity are seen to be advanced by some concepts and approachs in teoritical and practical regards. It needs to be analyzed theoretical and practical dimentions to understand the direction of subjects of strategic public relations. It is the aim of this work to manifest the direction and frequency of the subjects within strategic public relations in international field. It will be tried to work out which subjects in which frequency are dealth with and perspective of the works in the sense of strategic public relations by researching the papers in the journals which are published in English language. The findings suggest that the topics within the strategic public relations in the journals published in English comprise one out of every four articles and these articles to a large extent support the theory of strategic public relations.
dc.identifier.eissn1309-7423
dc.identifier.endpage307
dc.identifier.issue24
dc.identifier.startpage283
dc.identifier.urihttps://rdlopen.rawdatalibrary.net/r/gumushane/18376
dc.identifier.volume9
dc.language.isotr
dc.relation.ispartofGümüşhane Üniversitesi Sosyal Bilimler Dergisi
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectHalkla İlişkiler
dc.titleStrategic public relations management in the foreign articles between the years 2012-2017
dc.typeArticle
dspace.entity.typePublication
rdl.citation.trdizin2
rdl.source.indexTRDIZIN