Prioritising Digital Talent Initiatives in Universities: Evidence From Turkey

Universities are under growing pressure to advance digital transformation, yet priorities in digital talent management often remain unclear. This chapter develops a document-based multi-criteria decision framework to identify and compare such priorities across universities of different institutional scale in Türkiye. Drawing on public strategic plans, quality reports, distance education documentation, and staff development texts from Anadolu, Sakarya, and Tarsus Universities, the study constructs a decision matrix covering three initiatives and six evaluation criteria. Criterion weights are calculated through entropy, and initiative rankings are generated with TOPSIS. The findings show that digital infrastructure support has the strongest discriminating power. Strengthening distance education and LMS infrastructure emerges as the top priority, followed by a needs-based in-service training system and a digital competence development programme. The chapter offers a transparent and transferable framework for setting scale-sensitive digital transformation priorities in higher education.