Sürdürülebilir Kalkınma Amaçları
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Araştırmacılar(16)
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49 →- MakaleAçık Erişim2026A research to examinate the relationship between brand hate, newom and boycotting behavior
Çinar, Binnaz; Eda, Dişli Bayraktar; Alp, Mustafa; Kalca, Adem
This study aims to examine the effect of brand hate on consumers’ boycott behavior by exploring the mediating role of negative word-of-mouth (NeWOM). Data were collected from 396 consumers through an online survey distributed via social media and analyzed using Structural Equation Modeling. The findings reveal that brand hate significantly increases NeWOM; NeWOM influences boycott intention and partially mediates the relationship between brand hate and boycott behavior. Overall, strong feelings of brand hate enhance consumers’ tendency to spread negative opinions and experiences, which directly or indirectly strengthen their intention to boycott; thus, the study contributes to understanding the negative emotional and communicational dimensions of consumer–brand relationships.
- MakaleYalnız künye2026The lived experience of individual stock investors during decision-making: a phenomenological perspective on investment psychology
Soydas, Safak Sonmez
Purpose - This study explores how individual stock investors experience and interpret their decision-making processes beyond cognitive bias frameworks. It aims to reveal how investment decisions are shaped through cultural memory, moral values, social identity and digital environments, emphasizing the lived meanings investors attribute to risk, gain, and loss. Design/methodology/approach - A qualitative phenomenological design was employed. In-depth semi-structured interviews were conducted with 20 active individual stock investors in T & uuml;rkiye. Data were analyzed using Colaizzi's seven-step phenomenological method to identify the lived meaning structures underlying investment decision experiences. Findings - Investment decisions emerged as multidimensional experiences organized around four interrelated domains: cultural roots and collective economic memory, moral and religious tensions, social status and identity construction, and digitalization with emerging economic perceptions. Participants interpreted risk, gain, and investment outcomes through family narratives, moral and religious evaluations, identity-related concerns, and digitally mediated information environments rather than solely through rational calculations. Research limitations/implications - The findings are based on a limited qualitative sample and therefore cannot be statistically generalized. However, they contribute to a deeper theoretical understanding of investment behaviour by integrating cultural, moral, identity-related, and digital dimensions within a phenomenological behavioural finance perspective. Future research may build on these findings through mixed-method designs and cross-cultural comparisons. Practical implications - The findings support investor education programmes, decision-support systems and behavioural policy design by highlighting the experiential and meaning-based dimensions of investment decision-making. Social implications - The study demonstrates that investment decision-making is shaped by cultural values, moral interpretations, social identity processes and digitally mediated environments, suggesting that financial decisions are socially embedded rather than purely individual or rational. These findings may contribute to more socially sensitive financial literacy initiatives and policy development. Originality/value - This study extends behavioural finance by introducing a phenomenological lived-experience perspective, demonstrating that investment decision-making emerges through interacting cultural, moral, identity-related and digital meaning structures rather than solely through cognitive biases.
- MakaleYayıncıda açık erişim2026Innovation adoption of artificial meat among academic consumers in Turkey
Dişli Bayraktar, Eda; Öztürk, Zeynep; Öztürk Küçük, Hilal
Artificial meat has emerged as a promising sustainable food technology with the potential to mitigate environmental impacts associated with conventional livestock production. However, its societal diffusion largely depends on consumer acceptance and the adoption of this innovation. This study examines academics’ attitudes and consumption intentions toward artificial meat in Turkey by focusing on two innovation adoption tendencies novelty seeking and independent decision making and testing the mediating role of attitude within the Theory of Planned Behavior framework. Data were collected via an online questionnaire distributed through social media and email, yielding 277 valid responses from academics across different regions and faculties. Analyses were conducted using SPSS and Hayes’ PROCESS macro (Model 4) with 5,000 bootstrap samples (95% confidence intervals). Results indicate that attitude toward artificial meat is the strongest predictor of consumption intention. Novelty seeking positively predicts attitude, which in turn increases intention; when attitude is included, the direct effect of novelty seeking on intention becomes non-significant, indicating full mediation. In contrast, independent decision-making negatively predicts attitude and indirectly reduces consumption intention through attitude, also reflecting a full mediation structure. Descriptive findings further show high awareness but low willingness to try artificial meat among academics. Overall, the study highlights the central role of attitude in the adoption of innovative food technologies and suggests that communication strategies should prioritize attitude formation, particularly by addressing skepticism among autonomous decision-makers while engaging novelty-seeking individuals as potential early adopters.
- MakaleAçık Erişim2026Toward Sustainable Financial Behavior: The Role of Financial Socialization and FinTech in Enhancing Green Financial Literacy
Soydaş, Şafak Sönmez; Özbek, Adem; Çam, Alper Veli; Radulescu, Magdalena; Alofaysan, Hind
This study examines how financial literacy and financial socialization influence green financial literacy through the mediating role of FinTech usage within a sustainability-oriented framework. Green financial literacy is treated as a proxy for sustainable financial behavior rather than a direct behavioral measure. Based on financial socialization theory, the study proposes an integrated model linking individual competencies, social learning processes, and digital financial technologies. Data were collected from 539 individuals using a structured questionnaire and analyzed with structural equation modeling (SEM) employing a robust weighted least squares estimator. The findings show that financial literacy (β = 0.76, p < 0.001) and financial socialization (β = 0.23, p < 0.001) significantly increase FinTech usage. While financial literacy does not directly affect green financial literacy (β = −0.13, p > 0.05), FinTech usage has a strong positive impact (β = 0.88, p < 0.001), indicating a full mediation effect. Bootstrapping results further confirm the robustness of the mediation effects. Financial socialization also has a direct positive effect (β = 0.20, p < 0.01). The results suggest that financial knowledge alone is insufficient to support sustainability-oriented financial awareness unless it is supported by digital financial technologies. The study highlights the key role of FinTech in facilitating the integration of financial knowledge and social learning into sustainability-oriented financial awareness and decision-making and offers practical implications for promoting sustainable finance.
- MakaleAçık Erişim2026The effect of behavioral factors related to cashlessness on the perception of green finance
Özbek, Adem; Çam, Alper Veli; Soydaş, Şafak Sönmez; Barut, Abdulkadir; Sharabati, Abdel-Aziz Ahmad
This study aims to examine the effects of behavioral factors shaping cashless payment behaviors in Turkey on green finance perception. The study focuses on subconscious factors such as functional benefit, economic benefit, psychological benefit, attitude toward technology, and perceived behavioral control. Data were collected from 520 participants aged 18 and older via an online survey and analyzed using Structural Equation Modeling (SEM). The findings reveal that functional benefit, perceived behavioral control, and attitudes toward technology significantly and positively influence perceptions of green finance, while economic and psychological benefits do not have a significant effect on behavioral control. The results reveal that behavioral factors such as ease of use and attitudes toward technology play a more significant role in individuals’ adoption of cashless payment systems than rational economic gain expectations. The study contributes to the literature by showing that cashless payment behaviors contribute to the development of sustainable finance and environmental awareness. It also provides practical recommendations for policymakers and financial institutions on improving digital payment infrastructure and user experience to promote green finance.
- MakaleAçık Erişim2026Financial literacy and psychological vulnerability to financial exploitation: the roles of financial anxiety, self-confidence, and behavior
Çam, Alper Veli; Soydaş, Şafak Sönmez; Özbek, Adem; Çam, Handan
Background: Financial exploitation constitutes a significant psychological vulnerability shaped by cognitive resources, emotional regulation, and financial decision-making behaviors. While financial literacy is widely recognized as a protective factor, limited empirical evidence disentangles the distinct psychological roles of financial knowledge, attitudes, and behaviors in reducing vulnerability to financial exploitation. Methods: This cross-sectional study analyzed survey data from 565 adults in Türkiye. Financial literacy was conceptualized as a multidimensional construct comprising financial knowledge, financial attitude, and financial behavior. Vulnerability to financial exploitation was assessed through three psychosocial indicators: self-confidence, financial anxiety, and financial satisfaction. Structural Equation Modeling (SEM) was employed to examine the relationships among cognitive, behavioral, and emotional components. Results: Financial knowledge was significantly associated with lower financial anxiety and higher financial satisfaction but showed no direct effect on self-confidence. Financial behavior emerged as the most robust protective factor, significantly enhancing self-confidence and financial satisfaction while substantially reducing financial anxiety. Financial attitude was positively related to financial satisfaction but did not significantly influence anxiety or self-confidence. Financial anxiety demonstrated a strong negative association with both self-confidence and financial satisfaction. Conclusions: Financial exploitation vulnerability is driven by interconnected psychological mechanisms rather than cognitive factors alone. The findings highlight the central role of behavior-based financial competencies and emotional regulation in strengthening financial resilience. Interventions aimed at preventing financial exploitation should prioritize behavioral skill development and psychological risk screening alongside traditional financial education approaches.
- MakaleYalnız künye2025Determinants of Tax Compliance: Ethical and Economic Values, Social Norms and Perception of Corruption
Yelboga, Alim; Özdemir, Hakan
Using data from the World Values Survey (2017-2021), this study examines the impact of factors such as ethical values, social norms, and perceived corruption on tax compliance, employing an ordered logistic regression analysis. The findings indicate that individuals' ethical values are the strongest determinant of tax compliance, whereas perceived corruption has a statistically significant but comparatively weaker effect. While a significant portion of the findings are consistent with existing literature, the study's clearer demonstration of the relative impact of ethical values compared to other factors constitutes a complementary contribution to the literature. Overall, the results confirm that tax compliance is shaped not only by economic incentives but also by individuals' values and perceptions. The findings demonstrate the importance of strengthening ethical values and social trust in enhancing voluntary tax compliance.
- MakaleAçık Erişim2025Investigation of Fluctuations in Cryptocurrency Transactions with Sentiment Analysis
Demírel, Ugur; Çam, Handan
This study investigates public sentiment about popular cryptocurrencies listed on crypto exchanges in Turkey, using comments shared on social media platforms and online forums. The research seeks to enhance the existing body of knowledge by overcoming the shortcomings of sentiment analysis studies focused on Turkish texts. Data collected from social media and online forums were examined with sentiment analysis techniques. A total of 607,592 comments were analyzed, of which 89,986 were classified as negative, 72,655 as positive, and 444,951 as neutral. For binary classification, 89,986 negative and 72,655 positive examples were selected and machine-learning models were trained and tested on 162,641 examples. The study's methodology includes an in-depth examination of sentiment analysis results obtained using machine learning classifiers. The findings show how various cryptocurrencies are perceived on different social media platforms. For instance, BTC (Bitcoin) is generally perceived negatively on Investing.com and Telegram, while ETH (Ethereum) generally displays more negative views. These results help investors understand their perceptions and market expectations towards cryptocurrencies. This study deepens the role of social media sentiment analysis in cryptocurrency markets, contributing to the development of new methods and approaches for future research.
- MakaleAçık Erişim2025Otonom deniz araçlarının ticari deniz taşımacılığında kullanımının donatanlar açısından değerlendirilmesi
Gergin, Ramazan Eyüp
Ticari deniz taşımacılığının gelişimine katkı sağlayan teknolojik değişimler işletmelerin maddi unsurlarının yanı sıra rekabet güçlerini de arttırmaktadır. Otonom deniz araçları teknolojisi ise son on yılda hızla gelişmektedir. Ancak, otonom deniz araçlarının ticari deniz taşımacılığı için uygulanabilirliği ve uygulama potansiyeli hala belirgin değildir. Bu araştırmanın temel amacı otonom deniz araçlarının ticari deniz taşımacılığında kullanımına etki eden kriterlerin önem ağırlıklarının donatanların bakış açısıyla değerlendirilmesidir. Bu amaç doğrultusunda otonom deniz araçlarının ticari deniz taşımacılığında kullanımını etkileyen kriterler literatür araştırması ile belirlenmiştir. Otonom deniz araçlarının ticari deniz taşımacılığında kullanımını etkileyen kriterlerin önem ağırlıklarının hesaplanmasında Sezgisel Bulanık SWARA (IF-SWARA) yönteminden yararlanılmıştır. Yapılan uygulamanın sonuçlarına göre otonom deniz araçlarının ticari deniz taşımacılığında kullanımını etkileyen en önemli kriterin 0,1913 önem ağırlığı ile İşletme Maliyetleri (ODA1) olduğu tespit edilmiştir.
- MakaleAçık Erişim2025Efsane cuma pazarlama etkinliği ile hedonik tüketim arasındaki ilişkide kişilik tipinin düzenleyici rolü
Eda, Dişli Bayraktar
Bu araştırmada, Efsane Cuma indirimlerinin hedonik tüketim üzerindeki etkisinde kişilik özelliklerinin düzenleyici rolü incelenmiştir. Araştırmada elde edilen veriler, SPSS 25.0 programı kullanılarak analiz edilmiştir. Katılımcıların demografik özelliklerine ilişkin dağılımlar frekans ve yüzde analizleriyle belirlenmiştir. Araştırmada kullanılan ölçme araçlarına yönelik katılımcı düzeylerinin tespitinde ise ortalama puanlar ve standart sapma değerleri dikkate alınmıştır. Ölçme araçlarının güvenirlik analizi için Cronbach's Alpha katsayısı, geçerlilik analizi için ise açıklayıcı faktör analizi uygulanmıştır. Araştırmanın amacı doğrultusunda oluşturulan hipotezler, %95 güven düzeyinde test edilmiştir. Bağımsız değişken ile bağımlı değişken arasındaki ilişkiyi analiz etmek için Pearson Korelasyon Analizi uygulanmış, düzenleyici modelin incelenmesinde ise SPSS V2.16.3 kullanılarak Hayes Process makrosu 1 numaralı düzenleyicilik modelinden yararlanılmıştır. Araştırma sonuçlarına göre, Efsane Cuma indirimlerinin hedonik tüketim üzerinde anlamlı bir etkisi olduğu bulunmuştur. Ancak, kişilik özelliklerinin (nevrotiklik, dışa dönüklük, uyumluluk, dürüstlük ve gelişime açıklık) Efsane Cuma indirimlerinin hedonik tüketim üzerindeki etkisinde düzenleyici bir etkisinin olmadığı belirlenmiştir.
Tam Kayıt
| Alan | Değer | Dil |
|---|---|---|
| dc.date.accessioned | 2026-10-22T08:47:35.790737202Z | |
| dc.date.available | 2026-10-22T08:47:35.790737202Z | |
| dc.identifier.uri | https://rdlopen.rawdatalibrary.net/r/gumushane/10118 | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.title | İrfan Can Köse Meslek Yüksekokulu | tr |
| dc.title | İrfan Can Köse Vocational School | en |
| dspace.entity.type | OrgUnit | |
| organization.identifier.code | gumushane-irfan-can-kose | |
| organization.unitType | vocational | |
| rdl.unit.alias | \birfan can kose meslek yuksekokulu\b | |
| rdl.unit.alias | \birfan can kose\b | |
| rdl.unit.alias | \bkose vocational\b |