The importance of public diplomacy in turkeyazerbaijan relations and public diplomacy activities that turkey conducts in azerbaijan through official institutions

Because of the fact that soft power has recently emerged as a significant instrument along with the hard power in international power struggle, this has led an increase in importance of public diplomacy by expanding its fields of application. Many developments have showed that these activities addresses also to public opinion of friend/ally countries. The Flag Crisis between Turkey and Azerbaijan is one of the recent developments that display this necessity. Accordingly, focusing more heavily on public diplomacy activities toward Azerbaijan, which is known as the nearest/ friend country by the public, becomes a requirement. Turkey has constituted new institutions in last ten years in order to develop its public diplomacy activities by recognizing this change/transformation in power struggles in the international arena. In this sense, Turkey has started conducting an effective public diplomacy policy toward Azerbaijan through its varied institutions such as the Turkish Coordination and Cooperation Agency, the Turkish Radio and Television Corporation, Presidency of Religious Affairs, Yunus Emre Institutes and so on.