Factors affectıng consumer attıtude ın organıc products and the types of purchasıng: sample of gümüşhane provınce

The aim of this study is to examine the effects of perceived quality, perceived value, extrinsic attributes, past experience and lifestyles on attitude towards organic products and determine whether attitude towards organic products has effect on actual buying behaviour and repurchase intention. The survey form which was formed within the framework of the research was applied face to face to 420 consumers living in Gümüşhane province between 24 December 2018 and 7 January 2019. 408 questionnaires were included in the analysis after the elimination of 12 incomplete and incorrectly completed questionnaires. The data were analyzed by SPSS 21 and AMOS 24. As a result of analysis it was found that while lifestyle and extrinsic attributes have no significant effect on attitude towards organic products, perceived quality, perceived value and past experience have significant and positive effect.