The effect of servıce qualıty on customer satısfactıon and destınatıon loyalty: the case of erzurum palandöken wınter tourısm center

In this research, it is aimed to measure the effect of service quality in winter tourism centers on customer satisfaction and destination\rloyalty. The population of the research consists of guests visiting Erzurum Palandöken Winter Tourism Center. Within the scope of\rthe research, questionnaires were filled in 414 people determined by convenience sampling method in February-March 2021. Data\rwere analyzed using structural equation modeling. As a result of the analysis, it has been determined that service quality in winter\rtourism centers has a positive effect on customer satisfaction. Beside, the effect of customer satisfaction on destination loyalty is\ralso positive. Finally, it was determined that service quality did not cause a significant positive effect on destination loyalty in\rPalandöken.