Creating Common Mind To Be A Brand City: Search For Building A Brand City Platform

Cities that want to produce surplus value, raise awareness for their dwellers, and make dwellers’ happy and prosperous give importance branding studies. Subject of branding process of the cities that are being discussed on scientific meaning, political ground and social area is seen quite attractive and impressive, but the biggest problem is how can be a brand. Brand city concept that is highly intangible instead of tangible; it is seen a fact that can be realized with building cities and solving problems of them. This study base on an opinion of creating common mind and building brand city. This research aims at building a brand city platform that is asked to cities dynamics about what they think about a brand city platform and we aim to create a vision for city branding studies. This study examines importance of the common mind and seeks to establish brand cities platform. The primary purpose of this reseach is to find out the common mind function