Technology Application in Turkey’s Tourism Industry

Today, many sectors continue to offer innovations in order to make people’s lives easier in the digitalized world with technological developments. Thus, more interactive, faster, and easier-to-reach services can be offered; people can reach and experience many things that were previously called inaccessible and can also save time and cost. A sector that benefits from the digital world that offers many opportunities to humanity is the tourism sector. Destinations who want to avoid competitors in an intensely competitive environment by differentiating their services, wishing to increase the pleasure that people receive from their holiday experiences worldwide, and that offer their touristic values to people with different methods strive to achieve its goals by using various digital technologies. This chapter focuses on the technology and digital innovation used in Turkey’s tourism sector. In this context, technologies used in the tourism sector are briefly explained, and examples of applications are given and scrutinized in Turkey.