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- MakaleYalnız künye2013The Use of Framing Theory in Public Relations
Güran, Mehmet Salih; Özarslan, Huseyin
Although framing approach has been used practically so far mainly in the fields of political communication and journalism, in particular the development of public relations and new media has increased its practical potential for public relations practitioners. The aim of this paper is to review public relations and journalism research for the practical possibilities the framing approach presents to public relations in enhancing the effectiveness of news media usage.