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- MakaleAçık Erişim2026Scopus SJRQ4Determining the Factors Affecting Football Fans' Satisfaction with Video Assistant Referee (VAR) Technology; [Futbol Taraftarlarının Video Yardımcı Hakem (VAR)’e Yönelik Memnuniyetlerini Etkileyen Faktörlerin Belirlenmesi]
Avci, İbrahim; Ayik, Öznur
Video Assistant Referee (VAR) technology has been introduced in the sports industry as a decision support system designed to assist referees in making the correct decisions when overseeing a sporting event. In Turkey, VAR technology has been deployed to lessen controversies in football matches, but it has not completely eliminated them. As a result, it is crucial to establish whether fans, a key stakeholder in the sports sector, are satisfied with VAR technology. In this context, the study aims to investigate the effects of football fans' perceived value and identification with VAR technology on their satisfaction with it. Furthermore, the mediating role of attitudes towards the technology and the moderating role of knowledge about VAR technology will also be examined. The study used the snowball sampling method, and data were obtained via an online survey, with 411 fans participating over the data collection period. Using the fan data, Structural Equation Modeling was performed using the AMOS tool, and the study hypotheses were tested. The research revealed that identification and perceived value of VAR technology have a positive effect on satisfaction with this technology, with attitude toward technology acting as a mediator. The level of knowledge about VAR technology has a moderating effect in the relationship between satisfaction and perceived value. These findings have practical and theoretical implications for both the sports sector and the academic discipline.
- MakaleAçık Erişim2026Scopus SJRQ4Understanding Loyalty in the Aviation Sector: The Mediating Role of Perceived Value between Brand Equity and Loyalty
Okan, Serdar
This research examines the mediating role of perceived value in the relationship between brand equity and passenger loyalty, focusing on Turkish Airlines. Data were gathered from 569 passengers of Turkish Airlines and were analyzed by using EFA in SPSS and CFA in SmartPLS. The results indicate that brand equity significantly has an indirect impact on passenger loyalty (β = 0.112, P = 0.011). In addition, although brand equity has a positive effect on perceived value (β = 0.240, P < 0.001), perceived value also has a positive effect on loyalty (β = 0.493, P < 0.001). The results also indicate that perceived value partially mediates the effect of brand equity on loyalty (β = 0.118, P < 0.001). Such findings imply that post-flight communication with the company, passengers’ feedback opportunities and efficient service problem resolution might result in an increase of perceived value fostering customer loyalty. There appears to be a significant underestimation of the importance of the direct effect and of its impact on the indirect effects of brand equity. This study bridges the research gap by analyzing perceived value as a mediator between brand equity and loyalty, focusing on Turkish Airlines.
- MakaleYalnız künye2012Scopus SJRQ3Analysis of the multi-item dimensionality of patients' perceived value in hospital services
Teke, Abdulkadir; Cengiz, Ekrem; Çetin, Mehmet; Demir, Cesim; Kirkbir, Fazil; Fedai, Turan
The purpose of this research is to analyse the multi-item dimensionality of patients' perceived value in hospital service. A total of 564 patients administered to Gulhane Military Medical Academy were surveyed. Sample population was specified through convenience sampling procedure. A face to face survey was conducted by three interviewers in August 2008. Confirmatory Data Analysis was carried out to reach the final data analysis. A scale of overall perceived value in health service was developed, which was composed of three dimensions and represented by 21 items. These dimensions were: Functional value, emotional value, and social value. The results indicated that perceived value was a multidimensional construct that affects the whole process of service purchasing. If the hospitals managers give importance to the sub-dimensions of the patient value inclined to their own hospitals and they regularly examine the situation of these dimensions, they can move one step ahead in achieving patient satisfaction and loyalty.
AtıfScopus22WoS19OpenAlex27
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