Sürdürülebilir Kalkınma Amaçları
Yazarlar
Yayınlar
- MakaleAçık Erişim2022CONSUMERS PERCEPTION AND BEHAVIOUR TOWARDS GEOGRAPHICAL INDICATION PRODUCTS: THE CASE OF TRADITIONAL PESTIL FROM GUMUSHANE, TURKEY
Nilgün-Doğan, Üyesi; Adanacıoğlu, Hakan
The main objective of this study was to assess the relationship between the level of consumers perception of products with geographical indication (GI) and their consumption of products with GI labels. Geographically indicated products were examined within the scope of Gumushane fruit pulp (mulberry pestil), which was registered as a Protected Geographical Indication (PGI) in 2004. This research conducted an online survey of 166 consumers living in Gumushane province in Turkey. Data was obtained from the online surveys that were conducted between June and September 2020. Binary logistic regression analysis method was used to identify the factors affecting the probability of consuming products with GI labels. The model results show that middle-aged, married, and middle-income and consumers who correctly perceive the concept of geographical indication products are more likely to consume products with GI labels. According to the logistic regression results, the increase in consumers level of correct perception of the product notion with GI label increases the probability of consuming products with GI label 2.5 times. The results of this study also tell us that the market share of these products can be increased by improving the consumer perception towards geographically indicated products. Policymakers can also take advantage of these insights to improve lucid understanding of how labels are actually interpreted by consumers.
- MakaleAçık Erişim2022Consumers’ willingness to pay for traditional products with geographical indication: a case study on pestil from Gümüşhane, Turkey
Dogan, Nilgun; Adanacioglu, Hakan
The main purpose of this study is to analyze the willingness to pay (WTP) geographical indications (GI)-labelled pestil as a traditional product. Considering the data obtained from a survey conducted with 166 households in Gümüşhane, Turkey were used. Contingent valuation method was taken to determine WTP for GI-labelled pestil (dried fruit pulp). In order to find WTP price amounts Tobit model was used. Tobit model showed that individuals who were in the upper age group, have a high frequency of purchasing pestil, have a high level of knowledge about GI-labelled products, and consume GI-labelled products want to consume more. The average amount that consumers will be willing to pay for 1 kg of price bids ranging from 60-100 TRY has been determined as 68.74 TRY. While establishing a target market, those who are in the upper age group, have a high frequency of purchasing pestil, have a high level of knowledge and consume GI-labelled products should be taken into consideration. Since individuals with a high level of knowledge regarding GI-labelled products are willing to pay a higher amount of extra payment, it is recommended that marketers carry out promotional activities that will increase communute awareness for GI-labelled products.