Evren, Savaş; Kozak, Nazmi

Kış turizmi pazarı, dünyada en hızlı büyüyen turizm pazarlarından biridir. Türkiye’de ise özellikle 2000’lerinbaşından itibaren hem arz hem de talep anlamında önemli gelişmeler yaşanmaktadır. Ancak Türkiye’dekikış turizmi destinasyonlarını, ziyaretçi algıları çerçevesinde inceleyen araştırma sayısı oldukça azdır. Bu çalışma, Türkiye’nin beş rekabetçi kış turizmi destinasyonunun (Erciyes, Kartalkaya, Kartepe, Palandöken, Uludağ)yerli ziyaretçilerce algılanan performansının karşılaştırmalı bir şekilde ortaya konması amacıyla gerçekleştirilmiştir. Veri toplamak amacıyla anket tekniğinin kullanıldığı çalışmada, performans değerlendirmeleri içinönem-performans analizinden yararlanılmıştır. Bulgular, ilgili destinasyonlar arasında algılanan performansıen yüksek olanın Erciyes olduğunu göstermiştir. Diğer dört destinasyon arasındaki performans sıralamasıise yüksekten düşüğe doğru; Palandöken, Uludağ, Kartalkaya, Kartepe şeklindedir. Uludağ ve Kartalkaya’dafiyat ve pist yoğunluğuna ilişkin maddelerin; Palandöken’de güvenlik ve fiyata ilişkin maddelerin; Kartepe’deulaşım ve manzara dışındaki tüm maddelerin destinasyon yöneticilerinin öncelik vermesi gereken maddelerolduğu bulunmuştur. Erciyes’te ise öncelikli olarak iyileştirilmesi gereken bir madde bulunmamıştır.

Evren, Savaş; Kozak, Nazmi

This study was conducted to determine the competitive positions of five winter tourism destinations in Turkey. The explanatory sequential mixed method was used in order to compare the views of both the supply and demand sides. A questionnaire was first applied to current and potential visitors of the related destinations (n = 417), both in the field and online, followed by semi-structured interviews conducted with destination stakeholders (n = 12). It was observed that visitor perceptions positioned Uludağ with its tourism superstructure means and entertainment opportunities, Kartalkaya with its tourism superstructure quality and service quality, Erciyes, with its reasonable pricing policy and uncrowded slopes/lifts, Palandöken with its adequate number of lifts and snow quality, and Kartepe, with its beautiful scenery and accessibility. The assessments of the destination stakeholders demonstrated that strategies for strengthening the current position was not accepted at every destination and that only some destination stakeholders were inclined toward repositioning.

Çakir, Onur; Evren, Savaş; Tören, Emrullah; Kozak, Nazmi

The objective of this study was to contribute to and expand the limited knowledge base of the ways in which tourism development impacts rural livelihoods. It traced the process of tourism-based livelihood development in the Cappadocia region of Turkey by using The Sustainable Livelihoods Approach (SLA) framework to provide the perspectives of those who chose to incorporate tourism as a major part of their overall livelihood strategy. The results showed that tourism development had a great impact on the locals’ livelihoods. In order to enhance the locals’ livelihood and achieve an environmentally, socially, and economically sustainable outcome for tourism livelihood, the recommendation is to support and encourage small local establishments versus large scale foreign investments, increase the number of overnight stays by promoting Cappadocia as a main tourist destination, take precautions to prevent fraud and forgery in locale handicrafts and souvenir shops, and enact a protection law that prevents harm to the environment caused by traffic, shops, balloons, and hydroelectric power plants.