Customer satisfaction on online readymade garment consumption: the eastern blacksea example

The purpose of this study is to test the research model and to explore the influencing factors on customer satisfaction through service quality based on the data obtained from readymade garment purchasers who are shopping from web sites. The research model was set up through the previous literature. The model was tested by Structural Equation Modelling. A survey was made on the customers who are living in the Eastern Black Sea Region. With the results of this research, firms that have been building or re-editing their websites get information on factors that will lead them to increase their brand loyalty.