Daily life on the role of consumer cases investigating in the child magazine in terms of gender

In this study the question will be searched that what kind of value judgement Winx and Cartoon Network child magazine offer to children in the period of primary education between 7-13 years old in terms of gender roles in the Turkey. Studies based on the content analysis is limited to stories, posters, gift and ads analysis of Winx and Cartoon Network magazines in the number published in January 2016. Findings reveal existence of presentations about gender roles and the boys and girls behave according to gender roles through this presentation in the children's magazine, which is a mass communication tool. In the analyzed journals, it is seen that, both vaccination of children consuming emotion and it was used as a tool of the children's magazine for reproduce and maintain of the traditional roles of men and women. As a further analysis of the results, it seems to be at the forefront of visuality, move away from the written culture and intensity of posters, illustrations and instead of long stories short comics that use. In light of the findingsthese results are issued, present of their children's magazines away from the main function from the training function