A research on voter behavior in the context of trust in political leadership

Voters are influenced by a number of preferential factors to determine power. It is possible to list these factors as sociological, psychological, rational and other factors (voting the issue, voting ideology). Another factor influencing voter behavior is the leadership. Especially trust in leadership has an important effect in determining voter behavior. In this process, the political propaganda activities are shaped in the context of the confidence of the leaders in terms of content. when they come to power is one of the most important points that voters pay attention to. This study aims to determine the effect of trust on the political leader on voter behavior. Research carried out in this context, the online survey was administered to 650 voters living in Turkey benefiting from the application. As a result of the analysis, it can be seen that the trust in the leader such as performance, communication, interpersonal communication and image can be divided into 4 factors. 6 factors including rational expectation, ideology, media, leader, success and sociological factors affecting voter behavior were determined.As a result of the analysis, it was observed that trust in the leader had a significant effect on the voter behavior.