İpek, Egemen

In this study, it is aimed to determine the socioeconomic factors that affect the first birth decision of women using the tied hazard models. In this context, the effect of woman’s age, education level, disability status, household size and income on the first birth decision are determined applying semi-parametric Efron, Breslow and Exact approximations of tied hazard models on the Turkstat 2015 Household Budget Survey data because of the frequency of tied observations in the data set. In the analyzes, Efron approximation produced more consistent results. In addition, it is concluded that the most important factors in the first birth decision are disability status of the woman, age and her educational level.

Yildiz, Emel; Günaydın, Reyhan

Previously, consumers have met their request and needs through limited choices, but nowadays the number of options has increased with the ease of access provided by the development of technology. Therefore, the concept of brand love, which expresses the emotional and passionate bond against the brand, has started to gain importance. The purpose of this research is to determine the effects of brand associations, brand trust, brand awareness, brand image and perceived quality on brand love and effects of brand love on brand loyalty and word-of-mouth marketing. The main mass of the research consists of consumers who live in the Eastern Black Sea Region and are the customers of famous electronic brand operating in Turkey. Face-to-face survey was applied to 400 consumers which were obtanined by convenience sampling method. Factor analysis and cronbach's alpha method were used to test the validity and reliability of the data. Research hypotheses were tested by structural equation modeling. As a result of the research, it was determined that brand associations, brand trust, brand awareness, brand image and perceived quality affect brand love and brand love affect brand loyalty and word-of-mouth positively.

Tosunoğlu, Büşra; Cengiz, Selim; Anadolu, Zafer

The purpose of this study is to examine the accounting education in terms of academicians and professional accountants within the framework of international accounting education standards. In this regard, 3 hypotheses were constituted and a questionnaire was conducted to the accounting professions who are operating in Trabzon province and academicians who are providing training for accounting. Independent sample t test was used to test the hypotheses. According to findings of the analysis, it may be seen that, academicians and accounting professions have different thoughts about accounting education. According to the academicians, knowledge is important in accounting education, but according to accounting profession, skill and attitude are more important.