Sürdürülebilir Kalkınma Amaçları

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• MakaleAçık Erişim2024/r/gumushane/19981
  Gastronomic Experience, Perceived Authenticity and Local Food Consumption Intention: A Research in Cappadocia

  Sökmen, Alev; Kenek, Gökhan; Karamustafa, Ahmet Tuğrul

  Each local cuisine differs from past to present according to the topographic structure of the region, its unique ingredients, cooking methods and even the accompaniments consumed together, creating the originality of that cuisine. With these differences, destinations attract the attention of tourists who travel with the motivation to experience local food, and for this reason, the number of gastronomic trips organized by agencies or individually planned is gradually increasing. These trips mean new and exciting experiences for tourists, often at local restaurants serving natural, authentic food and drinks. Experience is a concept that businesses pay particular attention to in order to ensure product attractiveness, and which has been discussed within the scope of marketing activities under the name of experience economy for a while. Based on this information, the aim of the study is to examine the relationships between gastronomic experience, perceived authenticity and local food consumption intention in a sample of domestic tourists visiting the Cappadocia region. Research data was obtained from 248 tourists who visited restaurants serving local food in the region in July-August 2023. In the study, firstly validity and reliability, then correlation and regression analyzes were performed, and finally, the bootstrap method was included in the regression analysis to measure the mediation effect. When the findings were evaluated in general, it was observed that there were significant relationships between gastronomic experience, perceived authenticity, and local food consumption intention, and it was concluded that perceived authenticity had a mediating effect on the effect of gastronomic experience on local food consumption intention.

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• MakaleAçık Erişim2023/r/gumushane/16954
  The Mediating Role of Perceived Value in the Influence of Online Consumer Reviews on Destination Brand Loyalty

  Ödemiş, Murat

  Information technologies are rapidly showing their effect in the tourism industry as well as in every field. Online platforms have become a significant channel where consumers frequently share their consumption experiences and take them into account in their destination preferences. If managed effectively by destinations, it can become an effective tool in shaping consumer perception and brand loyalty. According to this, it is aimed to detect whether perceived value (PV) has a mediating role in the influence of online consumer reviews (OCRs) on destination brand loyalty (DBL) in the research. The sample of the research comprises of 315 attendants who visit Istanbul for touristic purposes. Research data were collected with the survey data gathering tool. After testing the data obtained from the attendants in terms of normality, reliability and construct validity, the relationships between the variables were investigated by correlation analysis. In the last stage, the hypotheses of the research were tested with simple linear regression and hierarchical regression analysis. Consequently, the basis hypothesis (H4) of the research, "the mediating role of PV in the influence of OCRs on DBL" were accepted with full mediation influence, and also accepted other hypotheses of research (H1, H2 and H3).

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• MakaleAçık Erişim2022/r/gumushane/17229
  Marka Deneyimi, Marka Tatmini, Marka Farkındalığı ve Marka Sadakati İlişkisi: Ilgaz Dağı Milli Parkı Ziyaretçileri Üzerine Bir Araştırma

  Sökmen, Alev; Kenek, Gökhan; Eren, Aslı

  Bu çalışmada marka deneyiminin, marka sadakati, marka tatmini ve marka farkındalığı üzerindeki etkilerinin tespit edilmesi ve ayrıca marka deneyimi ile marka sadakati arasında marka tatmini ve marka farkındalığının aracılık rolünün incelenmesi amaçlanmıştır. Bu amaca yönelik 24 Şubat – 3 Mart 2022 tarihleri arasında Ilgaz Dağı Milli Parkı’nı ziyaret eden 250 turistin katılımı ile bir araştırma gerçekleştirilmiştir. Yüz yüze anket yöntemi ile toplanan veriler SPSS 26 programı kullanılarak değerlendirilmiş ve analize tabi tutulmuştur. Elde edilen sonuçlar, marka deneyiminin; marka tatmini, marka sadakati ve marka farkındalığı üzerinde anlamlı etkisi olduğunu göstermektedir. Bunun yanında, marka tatmini ve marka farkındalığı, marka deneyimi ile marka sadakati arasında kısmi aracılık rolüne sahiptir. Ulaşılan bir diğer sonuç ise marka tatmini ile marka farkındalığı arasında pozitif yönlü anlamlı bir ilişkinin bulunduğudur.

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• MakaleAçık Erişim2022/r/gumushane/17075
  The Moderator Role of Income in the Effect of Commitment to Organization and Supervisor on Job Performance: A Research on Hotel Kitchen Workers

  Şimşek Evren, Emine; Çakıcı, A. Celil

  The aim of the study is to determine the moderator role of the commitment to the chef in\rthe relationship between the organizational commitment of the employees and their job\rperformance in institutionalized hotel kitchens. In this context, data were collected from\rthe kitchen staff of one of the national chain hotels in March-April 2019, using the survey\rtechnique (n=124). According to the findings, commitment to the supervisor and the\rorganization has significant positive effects on job performance. While the moderator role\rof income is significant in the relationship between organizational commitment and job\rperformance; it is not significant in the relationship between commitment to the supervisor\rand job performance. Employees with a high commitment to the chef show high\rperformance regardless of their income level. Organizational commitment, on the other\rhand, increases the job performance of the below-average income group, but does not create\ra significant increase in the above-average income group. Within the scope of\rorganizational commitment dimensions, the moderator role of income is significant in the\rrelationship between continuance commitment and job performance; while it is not\rsignificant in the relationship between normative-affective commitments and job\rperformance. As normative and affective commitments increase, job performance also\rincreases independently of income. On the other hand, as the continuance commitment\rincreases, the job performance of those with below-average income increases; job\rperformance of those with above-average income declines.

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• MakaleAçık Erişim2022/r/gumushane/17074
  Bibliometric Analysis of Postgraduate Thesis Within the Scope of Tourism Demand (1994- 2021

  Odemis, Murat

  Tourism demand is among the important topics of the tourism literature, which is frequently\rresearched by researchers. Periodically examining the research quality and development\rprocess of the studies on the subject is considered very important, as it is valid for many\rscientific fields. For this reason, the aim of the study is to bibliometrically analyze the\rnational level master's and doctoral theses carried out between 1994-2021 within the scope\rof tourism demand. In this study, bibliometric analysis method was used to analyze\rnational-level postgraduate theses on the subject according to various parameters.\rAccording to the results of the research, it has been determined that the number of master's\rtheses produced within the scope of the subject is higher than the doctoral thesis, and the\rfactors affecting tourism demand and/or touristic demand forecasting are the most\rdiscussed subject. In addition, it has been revealed that quantitative research methods are\rmostly used in theses, secondary data is used as a data collection tool, and researches are\rgenerally carried out on data sets based on secondary data.

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• MakaleAçık Erişim2022/r/gumushane/17059
  A Study on the Investigation of Tourists’ Tendency to Adopt Augmented Reality-Based Tour Guide Applications

  Özekici, Yakup Kemal; Kızılcık, Onur

  Today, it is seen that researches on augmented reality-based guidance applications in tour\rguiding services have a limited scope. From this point of view, it is aimed to obtain useful\rinformation about the future of tour guide applications in the research. For this purpose,\rtourists’ intentions to adopt augmented reality-based tour guide applications were examined\rwithin the framework of Value-Based Adoption Model (VAM). Quantitative research\rmethods were adopted in the research, and the data were collected by questionnaire\rtechnique. The hypotheses specific to the research model, in which 291 tourists who had a\rholiday experience in the last 12 months were taken as a sample, were analyzed through\rPLS-SEM. As a result of the research, the perceived value (PV) for augmented reality based\rtour guide applications was positively and significantly predicted by all of the perceived\rusefulness (PU), perceived enjoyment (PE), perceived technicality (PT) and perceived fee\r(PF) variables. Theoretical and practical implications were derived from the output of these\rresults.

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• MakaleYalnız künye2021/r/gumushane/17501
  The Mediation Role of Organizational Trust in the Effect of Instrumental Leadership on Job Satisfaction and Turnover Intention: A Research about Food-Beverage Employees

  Sökmen, Alev; Benk, Osman; Yazıcıoğlu, İrfan

  The aim of this study is to examine the relationships between instrumental leadership,organizational trust, job satisfaction and turnover intention. The data were obtained from atotal of 304 individuals working in food and beverage department from hotels in Antalya.Correlation and regression analysis were performed to test the relationships betweenvariables and research hypotheses. The results reveal that instrumental leadership has asignificant and negative impact on employee’s turnover intention and has significant andpositive impacts on both job satisfaction and organizational trust. In addition,organizational trust; has a partial mediator role on the relationship between instrumentalleadership and job satisfaction and also has a full mediator role on the relationship betweeninstrumental leadership and turnover intention

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• MakaleYalnız künye2020/r/gumushane/17931
  Twenty Years of Winter Tourism Literature: Bibliometric Analysis of SSCI-Indexed Tourism Journals

  Evren, Savaş

  The purpose of this study is to determine the development of winter tourism literature during thelast 20 years. The articles (n=292) published in SSCI-indexed tourism journals between 1997 and2016 were reviewed with bibliometric techniques. Findings demonstrated that the mostinvestigated main themes were destination marketing and sustainability, most studies wereconducted with primary data, and secondary data usage increased in recent years. Countries suchas the USA and Canada, institutions such as the University of Innsbruck and Mid-SwedenUniversity, journals such as Scandinavian Journal of Hospitality and Tourism and TourismManagement, and authors such as Martin Falk and Peter Fredman were prominent.

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• MakaleAçık Erişim2020/r/gumushane/17930
  Dünyada En Çok Turist Çeken 10 Şehrin Websitelerinin Elektronik Pazarlama Açısından İncelenmesi

  Kaya, Fazil; Kızılırmak, İsmail; Nasoz, Pelin; Oymak, Melike

  İnternetin yaygın kullanılmaya başlaması seyahat endüstrisini kökten değiştirmiş vedestinasyonlar arasında internet üzerinden daha çok turiste ulaşmak için bir rekabet ortamıyaratmıştır. Günümüzde turistler destinasyonlarla ilgili bütün bilgiye çoğunlukla internetüzerinden ulaşmaktadır. Destinasyonlarla ilgili güvenilir bilginin sunulduğu en önemlikanallardan biri de resmî kurumlar tarafından yönetilen ya da desteklenen şehir tanıtım websiteleridir. Bu çalışma kapsamında dünyada en çok ziyaretçi çeken 10 şehrin resmi tanıtımweb siteleri analiz edilmiştir. Bu web sitelerinde şehirlerin potansiyel ziyaretçilerine hangibilgileri sundukları, hangi pazarları hedefledikleri ve hedef pazarları için hangi içeriklerisundukları araştırılmıştır. Araştırmanın önemli sonuçlarından birisi, bütün şehirlerin websitelerinde çocuklu aileleri ve çiftleri hedefleyen içerikler sunmasıdır. Çalışmanın diğer birönemli sonucu da, New York, Londra, Paris’in web sitelerinin daha geniş bir hedef pazarlarahitabeden içeriğe sahipken; Kuala Lumpur ve İstanbul’un web sitelerinin sınırlı bir hedefpazara yönelik bilgiler içermesidir.

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• MakaleAçık Erişim2020/r/gumushane/17929
  Küçük Ölçekli Kayak Merkezlerinde Destinasyon Rekabetçiliği: Zigana Kış Turizmi Merkezi Örneği

  Evren, Savaş; Taş, Sedat; Zeybek, Halil İbrahim

  Rekabetçilik, tüm destinasyonlar açısından en önemli konulardan biridir. Ancak literatürgenel olarak büyük ölçekli destinasyonların rekabetçiliğine odaklanmaktadır. Kış turizmiliteratüründe de durum farklı değildir. Bu noktadan hareketle, mevcut çalışma, küçükölçekli bir destinasyon olan Zigana Kış Turizmi Merkezi’nin rekabetçiliğinin ortayakonulması amacıyla gerçekleştirilmiştir. Destinasyon paydaşlarıyla (n=9) yapılan yarıyapılandırılmış görüşmelerle elde edilen nitel veriler, Ritchie ve Crouch’un destinasyonrekabetçiliği teorisi çerçevesinde incelenmiştir. Bulgular, Zigana’nın pek çok rekabetçilikboyutunda zayıflıkları olduğunu, özellikle “ana kaynaklar ve çekicilikler” kapsamındakiüstyapı konusunda rekabetçiliğinin çok düşük olduğunu göstermektedir. Bu çerçevede,destinasyonun pist çeşitliliği sunamaması ve bölgedeki tek konaklama tesisinin yapısaleksiklikleri dikkat çekmektedir. Destinasyonun rekabetçiliğinin zayıf olmasının temelindeise tarihsel süreç içinde yapılan planlama ve yatırım hataları yatmaktadır. Bir kayak merkeziiçin gerekli coğrafi şartlara ve jeomorfolojik kaynaklara sahip olan bölgenin geleceğinin,mevcut pistin karşısındaki yamaca yeni pist yatırımı yapılmasına bağlı olduğudüşünülmektedir. Destinasyonun, günümüz kış turizmi pazarının beklentilerinikarşılayabilmesi, mevcut haliyle çok olası görünmemektedir. İlgili öneriler çalışmadasunulmuştur.

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