Media Representation of Leisure Time Activities from a Social Gender Axis

In present-day societies, the notion of leisure time can be considered in quite different meanings. An emerging prominent meaning of interest would deal with leisure time as a space of consumption. Numerous studies have explored the notion in relation to different factors. This study deals with the topic of leisure time in relation to social gender patterns of consumption by means of a discourse analysis conducted on two magazines for men and women respectively. The results showed that in both magazines, the identities of women were constructed through the codes of a male-dominated discourse and were idealized by images that comply with the viewpoint of men.