İlgi alanları

Pazarlama
Hizmet Pazarlaması
Dijital Pazarlama
Tüketici Davranışları

Sürdürülebilir Kalkınma Amaçları

Yayınları

2 →
  • Kitap BölümüYalnız künye2026
    Sustainability and Environmental Management in Aviation: The Role of Green Approaches

    Yalvaç, Güler

    The aviation sector holds a strategic position due to its contributions to global economic growth and transport infrastructure, but it is also the subject of intense debate in the context of sustainability due to its environmental impact. This study was conducted to examine the role of green approaches and environmental management in aviation management. Strategies for reducing carbon emissions, energy efficiency, waste management and renewable energy use are particularly emphasised. The study highlights that the adoption of sustainable practices by airlines and airport management is critical not only for environmental benefits but also for corporate reputation, competitive advantage and customer satisfaction. The feasibility of implementing green approaches as a strategic management model in aviation is discussed, and an exemplary model is proposed. At the same time, the necessity of an environmentally friendly transformation in the sector is emphasised.

    • SDG 12 · Sorumlu Üretim ve Tüketim
    • SDG 13 · İklim Eylemi
  • Kitap BölümüYayıncıda açık erişim2024
    The investigation of the relationship between technology readiness and technological resistance: The case of Istanbul airport

    Yalvaç, Güler; Atalik, Özlem

    While new generation technologies are produced, the readiness of the society in which they are produced to the technology to be presented is an important factor that will enable enterprises to obtain maximum benefit from the technology product. It is possible to estimate the readiness of a society for technology according to the level of technology readiness. Resistance to technology refers to the level of adoption or non-adoption of technology by individuals. In this context, the aim of this study is to examine the relationship between technological resistance and technological readiness of passengers travelling to Istanbul Airport. For this purpose, a questionnaire study was conducted on 101 people from the Istanbul Airport departing passenger group. According to the research findings, it was concluded that there is a statistically significant, negative, and weak relationship between technology readiness and technological resistance.

    • SDG 9 · Sanayi, Yenilikçilik ve Altyapı
Tam Kayıt
AlanDeğerDil
dc.date.accessioned2026-10-22T09:26:54.407617768Z
dc.date.available2026-10-22T09:26:54.407617768Z
dc.identifier.urihttps://rdlopen.rawdatalibrary.net/r/gumushane/11237
dc.rightsinfo:eu-repo/semantics/openAccess
dc.titleYalvaç, Güler
dspace.entity.typePerson
person.affiliation.nameUygulamalı Bilimler Yüksekokulu, Havacılık Yönetimi Bölümü
person.familyNameYalvaç
person.givenNameGüler
person.identifier.orcid0000-0003-3284-6396
person.identifier.scopus59257951900
person.identifier.wosABS-9744-2022
person.identifier.yokC3688E0C87973F6C
person.interestPazarlama
person.interestHizmet Pazarlaması
person.interestDijital Pazarlama
person.interestTüketici Davranışları
person.jobTitleDr. Öğr. Üyesi
person.statusverified
person.urlhttps://rdlsis.gumushane.edu.tr/tr/researcher/guler-yalvac