Yazarlar
- Cam, Handan(1)
- Demirel, Ugur(1)
Yayınlar
- Kitap BölümüYalnız künye2025Sentiment analysis of twitter data for US airlines' finance
Cam, Handan; Demirel, Ugur
The airline industry significantly promotes cultural, social, and financial globalization by facilitating connections between nations and individuals. Airline finance encompasses the intricate aspects of managing the economic, operational, and strategic elements of airline corporations on a global scale. In this industry, it is necessary to address various factors, including revenue management, risk management, cost control, and market competition. The interaction of these factors in the global aviation sector influences the financial situation of airlines, requiring strategic planning, flexibility, and a complete understanding of market dynamics. Sentiment analysis in aviation finance uses text and data mining techniques to examine emotional elements derived from social networks, consumer feedback, and news. This facilitates understanding consumer preferences, new trends, investment opportunities, risks, and marketing strategies. Sentiment analysis also helps manage brand reputation by monitoring sentiments expressed by passengers and the general public, allowing proactive measures to maintain a positive reputation. Airline companies rely on conventional customer feedback forms, which can be extremely laborious and timeconsuming. Twitter data is valuable for collecting consumer feedback tweets and conducting sentiment analysis. In this paper, we work on a dataset comprising tweets from the top major US airlines and perform a sentiment analysis in airline finance that can be used more efficiently and effectively in decision-making processes. This would allow airlines to adopt a more knowledgeable, targeted, and competitive strategy by understanding and assessing emotional context.