Tuna, Özlem; Ural, Mustafa Nuri

Today's new crises have characteristics such as being unexpectedly large-scale, being on new or unprecedented issues, being not limited to a particular sector, arising from political, natural or technological reasons, affecting a society or many countries at the same time, and the reasons are complex and being very difficult to define. This global health crisis experienced contains many features of the new crisis definition. The challenge of leadership in this environment is to prevent these and similar risks or to turn them into opportunities. Senior leaders are a key factor before, during and after the crisis. Because the leader's quality and leadership style affect the length, severity and final results of the crisis.The main objective of this study is to determine the leadership styles of the company's top executives in the Pandemic Process, which are on the Fortune 500 Turkey List (2020). The study discussed transformative, interactive, democratic and authoritarian leadership from leadership styles that can help businesses get out of crisis or uncertainty. In the research using qualitative research method, data was obtained from personal Twitter posts of company senior executives. The resulting data were encoded and classified, and themes and sub-themes were obtained.The data was analyzed using MAXQDA software.As a result of the analysis, it was determined that seniorexecutives made statements in accordance with leadership styles other than authoritarian leadership from four leadership styles.In addition, it has been observed that the posts of the managers concentrate on the characteristics of transformational leadership, such as future-oriented, benefiting the organization, society or group, motivating the audience, focusing on activities that create value and reinforcing success by rewarding.

Tuna, Özlem; Ural, Mustafa Nuri

Birçok kullanıcı dostu özelliğe sahip olan internet, farklı kültürlerden insanların görsel verilere daha kolay erişmesini ve paylaşmasını sağlamaktadır. Bu çalışmada “kurumsal sürdürülebilirlik” kavramının dünyanın en çok konuşulan dillerinde nasıl algılandığını keşfetmeye yönelik bir girişimde bulunulmuştur. Bu amaçla, dünyanın en çok konuşulan 12 dili tespit edilmiştir: Çince, İngilizce, İspanyolca, Almanca, Fransızca, Türkçe, Urduca, Arapça, Bengalce, Portekizce, Rusça ve Japonca. Ardından, “kurumsal sürdürülebilirlik” terimi her birine çevrilmiştir. Daha sonra, her çeviri images.google.com.tr adresinde görsel aramada kullanılmıştır. Her dildeki ilk 50 sonuç analiz edilmiş ve temalar halinde sınıflandırılmıştır. Sonuçlar, algıların dile ve kültüre bağlı olarak değiştiğini göstermiştir. Algılar, bazı dillerde çevre yönetimi ve ekosistemin korunması ile ilgili görseller üzerinden çevresel yönü; diğerlerinde ise insan ve toplum görselleri üzerinden sosyal yönü vurgulamıştır.

Tuna, Özlem; Ural, M Nuri

Sustainability is a rising concept. It is important to set forth the developmentprocess of the term and to reveal the topics which are stressed by the specialists in order to understand the concept correctly. With this study, all the books written in English and saved in 'Google Books' database starting from the 1900s to the recent years have been scanned with N-gram analysis and the evolution of corporate sustainability concept has been investigated. From 19 experts 15 key words about corporate sustainability were asked. Total 236 entries have been categorized in 62 themes and among them 17 keywords which have the highest frequencies were identified and used in N-gram analysis. This study is especially important to show which term is started to flourish on literature on which time period. It is meaningful that some terms show co-changes. This may be helpful to show the relations between these terms.