Sürdürülebilir Kalkınma Amaçları
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- MakaleYalnız künye2024Examination of The Relationship Between Consumers' Digital Footprint Awareness and Their Decision-Making Styles in Digital Marketing With The Structural Equality Model
Taş, Ahmet; Bulbul, Halil Ibrahim
The integration of digital technology with the internet has brought up various subjects and concepts. Individuals using the Internet create their digital footprints with their activities in the digital environment. With the help of digital footprint, political views, personality traits, potential beliefs, etc. can be predicted. This study was prepared to determine the level of impact of individuals' digital footprint awareness on their decision-making style when purchasing products online. The data were collected through an online survey and analyzed using SPSS and AMOS programs. The sample of the study included 607 individuals from different groups, and after eliminating outliers at the structural equation model stage, data from 461 participants were analyzed. As a result of the analysis, it was seen that participants were aware that their activities on the internet environment could affect them, they made decisions as they wished, some sub-dimensions had differences between genders, and generally there was no difference in demographic characteristics in terms of digital footprint awareness. Additionally, an analysis of demographic variables showed that there was a relationship between conscious awareness and digital footprint, and some sub-dimensions of consumer decision-making style and digital footprint.
- MakaleYalnız künye2023Genişletilmiş Beklenti Doğrulama Modeli: Mobil Uygulama Kullanıcıları Üzerine Bir Araştırma
Çelik, Kamil; Taş, Ahmet
Akıllı telefon kullanıcılarının sayısının artmasıyla ilgili bir olgu olan teknoloji dünyasında mobil uygulamaların kullanımı giderek artmaktadır. Mobil uygulamaların ilk zamanlarında standart ihtiyaçların giderilmesi amaçlanmış ancak daha sonra hayatı kolaylaştırmaya ve pratikleştirmeye yönelik dönüşümler gerçekleştirilmiştir. Mobil uygulamalar aracılığıyla sosyal paylaşımlar yapılması, online bankacılık işlemlerinin gerçekleştirilmesi, oyun oynanması gibi mobil cihazın donanımında farklı amaçlar için kullanılması mümkün hale gelmiştir. Mobil uygulama pazarında bireylerin bir mobil uygulamayı kullanmaya devam etmesine veya kullanmayı bırakmasına sebep olan faktörleri ortaya çıkarmayı amaçlayan bu çalışma, iki teorik modeli ele alarak mobil uygulamaları kullanmaya devam etme niyetinin altında yatan faktörleri ortaya çıkarmaktadır. Bu modellerden ilki beklenti doğrulama modeli, ikincisi ise genişletilmiş birleşik teknoloji kabulü ve kullanımı teorisi olarak belirlenmiştir. Çalışmada demografik verilerin analizi, doğrulayıcı faktör analizi ve yapısal eşitlik modeli analiz R programıyla yapılmıştır. Çalışmanın korelasyon matrisini oluşturmak için SPSS 28 kullanılmıştır. Yapısal eşitlik modellemesi kullanılarak teorik çerçeve önerisini test etmek için anket yoluyla toplam 560 katılımcı çalışmaya dahil edilmiştir. Elde edilen bulgulara analiz edildiğinde, mobil uygulamaları kullanmaya devam etme niyetinin en önemli itici güçlerinin beklentiyi karşılama, memnuniyet, alışkanlık, performans beklentisi ve çaba beklentisi olduğu sonucu elde edilmiştir.
- MakaleAçık Erişim2021Examination Of Intent To Continue Using Mobile Shopping Applications In ECommerce: Extended Technology Acceptance Model
Çelik, Kamil; Taş, Ahmet
Consumers widely use mobile shopping applications created within the scope of mobile marketing. In this respect, determining the factors that affect consumers' continued use of mobile shopping applications will enable companies to develop these applications according to the needs of consumers. This study aims to examine the increasingly widespread mobile shopping phenomenon and the factors that motivate consumers to continue using mobile shopping. For this purpose, this study expands the technology acceptance model (TAM) and comprehensively discusses the factors affecting the intention to continue mobile shopping. Factors enabling the use of mobile shopping are perceived ease of use, perceived usefulness, enjoyment, suitability to lifestyle, trust in applications, and attitude towards mobile shopping. In this context, a questionnaire was applied to 699 consumers. The obtained data were analyzed with the structural equation model using the R program. The factors of perceived ease of use, enjoyment, conformity to lifestyle, trust, and social norms have a significant and positive effect on attitude, but perceived usefulness has no significant effect on attitude. In addition, the attitude towards using mobile shopping applications has a significant and positive effect on the willingness to continue using these applications.
- MakaleAçık Erişim2021Statistical Analysis of the Fermented Dairy Products Consumption Habits of University Students
Ürkek, Bayram; Taş, Ahmet
Fermented dairy products have many beneficial effects on human health. But some fermented dairy products such as kefir are not consumed sufficiently. In this research, the determination of affecting factors of fermented milk products consumption habits of university students were aimed. The obtained data from 259 students in Gümüşhane University via questionnaire (online) were used. According to the results of the study, it was determined that the most preferred fermented milk product was yoghurt (87%) and the least was probiotic yoghurt (0.6%). It has been found that the plain kefir consumption ratio (1.2%) was lower than fruit kefir (35%). It has been found that consumption habits of fermented dairy products of 48.3% of the participants did not change by university training and 37.8% of the participants reported that their consumption decreased with university training. As a result, it was determined that the university education did not have a positive effect on consumption habits of fermented dairy products. Kefir that has many beneficial effects on human health had a low consumption rate. The conscious of fermented dairy products consumption should be gained before university training. So, to increase the consumption of fermented dairy products such as kefir, community awareness should be raised.
- MakaleYalnız künye2021Statistical Evaluation of Rational Drug Use of University Students
Taş, Ahmet
Medicines are of primary importance in the\rtreatment of diseases. In order to protect and improve\rpublic health, people's health needs to be kept under\rcontrol. Learning the level of knowledge of our youth,\rwho are our future, in this regard will be a guide in\rdirecting them. This study was carried out to measure\rthe attitudes of students studying at Gümüşhane\rUniversity Şiran Health Services Vocational School\rtowards drug use. It is a descriptive exercise and\rconstitutes 284 students of the universe. Weighted\raverage were used in the analysis of the data. As a result\rof the research, it was determined that although the\rsample seems more conscious according to the results\robtained in similar studies conducted before, there is\rnot yet a complete knowledge about drug use. In\raddition, it was determined that there was a relationship\rbetween the participants 'reading the drug package\rinsert and their parents' educational status, place of life,\rplace of stay at the university and the presence of a\rhealthcare professional in their families.\rKeywords: Rational drug use, Drug, University\rstudents.
- MakaleAçık Erişim2021Investigation of Factors Affecting Consumer Behaviors Before Purchase: A Research on\rInstagram Shoppers\r
Çelik, Kamil; Taş, Ahmet
Purpose – The rapid development of technology and the widespread use of digital platforms have led\rto an increase in online shopping. This study aims to investigate the factors affecting the pre-purchase\rconsumer behavior of individuals who shop on Instagram.\rDesign/methodology/approach – A questionnaire was distributed to individuals who shopped on\rInstagram to test the determined hypotheses. The questionnaire was created through Google Forms and\rthe survey link was delivered to the participants via different electronic communication channels. The\rpurpose of the study and by whom it was carried out was stated in the questionnaire. The questionnaire\rstarted with demographic questions. And it included scales of pleasure, suitability for lifestyle,\rinformativeness, safety, and pre-purchase consumer behavior. The R program was used to reveal the\rdemographic information and conduct confirmatory factor analysis and structural equation model\ranalysis. SPSS 22 program was used to create the correlation matrix of the scales and to perform the\rreliability analysis.\rFindings – The structural equation model analysis revealed the standard error, z-value, p-value,\rStandardized β values. As a result of the analysis, all hypotheses were supported. In addition, the β\rcoefficients and R2 values among the variables were also examined and it was concluded that prepurchase consumer behavior was explained by pleasure, suitability for lifestyle, informativeness, and\rsafety by 85.5% (R2 = 0.855), and by other variables by 14.5%.\rDiscussion – It was observed that most of the data obtained as a result of the analyzes supported the\rrelevant literature. However, some findings specific to this study were also obtained. In line with the\rresults of the analysis made in the research, various suggestions have been developed.