Acar, Ayşegül; Türten, Burak; Diker, Ersin

Service robots are becoming more prevalent in the service industry, yet the impact they have on customer experiences is not well-documented. This study identified consumer emotions toward service robots in hotels and restaurants, focusing on how specific attributes of these robots affect consumer emotions. Furthermore, it explored which countries generate the most comments on these service robot attributes and the nature of consumer emotions within these regions. Utilizing sentiment analysis, the study examined 52,513 English-language tweets about hotel and restaurant service robots. Additionally, logistic regression analysis helped quantify the impact of robot attributes–categorized as physical, functional, and relational–on different classes of emotions. The findings reveal that customers of restaurants and hotels were most influenced by the physical and relational attributes of service robots, respectively, with functional attributes having the least impact. The logistic regression analysis offered significant insights into how service robot attributes influence consumer experiences in hotels and restaurants.

Acar, Ayşegül; Büyükdağ, Naci; Türten, Burak; Diker, Ersin; Çalışır, Gülsüm

This study investigated the relationship between brand identity, brand lifestyle congruence, brand satisfaction, and repurchase intention. In addition, this study examined how the primary reference group’s family and peer/friend affected individuals’ perceptions of brand identity, brand-lifestyle congruence, brand satisfaction, and purchase intention through a multi-group structural equation model. A total of 610 valid and useable responses, collected from a social media channel, were analyzed. Grounded in social identity theory and self-congruity theory, a set of hypotheses was examined within a research model. The findings show that brand identity significantly affects brand lifestyle congruence, brand satisfaction, and repurchase intentions. In addition, brand-lifestyle congruence significantly affects brand satisfaction and repurchase intentions, with brand satisfaction also significantly affecting purchase intentions. Also, high-income and elderly consumers tend to ignore the family and peer effects. Middle-aged, middle-income men who value product origin show a strong brand perception, and are less influenced by family. In contrast, women, typically lower-income and price-focused, are more receptive to family and peer effects and generally indifferent to product origin. This research advances brand identity literature by examining the effects of brand brand-lifestyle congruence, brand satisfaction, and purchase intention. It suggests that the synergy between brand identity, brand lifestyle congruence, and brand satisfaction significantly enhances repurchase intentions. Besides, examining profiles in the context of brands, consumers, and reference groups contributes additional value to the field.

Çalışır, Gülsüm; Türkal, İhsan; Türten, Burak; Kütükoğlu, Elif; Özarslan, Caner

Tea has been one of the most consumed beverages in our country as well as in the world. The indispensability of tea depends on being part of talks as well. When two people come together, they are occupied with ordering tea and shooting the breeze. Custom of drinking tea which is common in our culture has become the most valuable witness for the communication of the people each other as a result of the increase of cafes and cafeterias, especially teahouses. Tea is one of the significant beverages of our culture in the sense that it makes a contribution to communication and interpersonal communication. It is important that it is the first preferred beverage when we welcome our guests. It is an unquestionably fact that teahouses, cafes and cafeterias in which tea is consumed the most play a significant role in interpersonal communication and chats. From this point of view, it is researched that the extent of contribution of tea which is leading actor in all consumed places particularly in the places drunk the most to interpersonal communication. Therefore, it was conducted a survey with the participants the contribution of tea drinking culture to interpersonal communication is exemined. The sample of the study is composed of the provinces Gumushane and Erzurum. On this purpose, the datas about the role of the tea which plays in communication and interpersonal communication were collected through the survey carried out in the mentioned provinces.