Sürdürülebilir Kalkınma Amaçları
Yayınlar
- Derleme MakaleAçık Erişim2020Scopus SJRQ3The effect of operating expenses on growth and performance: An empirical analysis of the petroleum and chemistry industry in Turkey
Pehlivan, Abdulkadir; Gerekan, Bilal; Kocan, Mahmut
The aim of this study is to determine the effect of operating expenses on performance and growth in the petroleum and chemical industry. Operating expenses include research and development (R&D), marketing and administrative expenditures. Determining the distribution of these expenses in this industry an important issue. The data obtained from companies operating in the petroleum and chemical industry were analyzed using two separate models. Within the scope of research, it was determined that R&D expenditure has no significant effect on performance and growth. Marketing expenditure negatively affects performance and has no significant effect on growth. Finally, it was concluded that administrative expenditure has a significant positive effect on both performance and growth. These results indicate that ineffective R&D and marketing expenditures in this industry should be avoided. On the other hand, in terms of management function, it explains that expenditure should be shifted to the areas that will contribute, especially towards the future.
AtıfScopus2OpenAlex3
İncele - MakaleAçık Erişim2019Scopus SJRQ3The effect of firm growth on brand value: Evidence from brand finance Turkey-100
Gerekan, Bilal; Pehlivan, Abdülkadir; Koçan, Mahmut
A variety of groups are increasingly using brand value for different purposes; thus, a range of consultancy firms calculate, by different methods, and publish brand values annually. The effect of many variables on brand value has been examined previously, but few studies have explored the relationship between brand value and firm growth. This study aims to bridge this gap in the literature, since this relationship is important to maximizing brand value. The research was based on the companies listed in Brand Finance Turkey-100 between 2012 and 2018. Sales, operating income, R&D, and marketing, selling, and distribution (MSD) expenditures were adopted as firm growth indicators, which revealed that: increasing operating income and MSD caused a significant increase in brand value, whereas increasing R&D reduced brand value; and there was no significant relationship between increased sales and brand value.
AtıfScopus3OpenAlex5İncele - MakaleAçık Erişim2018A Research on the Analysis of the Change in Brand Value
Gerekan, Bilal; Koçan, Mahmut
The difference in the way that the methods, which are used in brand valuation, are calculated leads to numerical differences in the calculation of the brand value. This makes the use of a more distinct data inevitable for those who use the information. This is because of the fact that, among the different brand value data calculated according to different methods, the one that gives the absolute value is unclear. This fact makes it more logical to follow the level of the change according to the previous year, rather than the numerical value of the brand value. However, whether the level of change in brand value gives similar or not similar results for different methods has turned into an issue that needs to be examined. In this context, the aim of study; the brand value calculated according to different methods is to determine whether the level of change is similar. From this point of view, the change in the brand values of the companies in the Brand Finance Turkey-100 food sector and traded on the Istanbul Stock Exchange was investigated. The brand value of these companies was calculated according to Hirose method and compared with the data announced by Brand Finance. The change level data obtained according to the Hirose method were found generally not similar to change level data detected to Brand Finance.
AtıfOpenAlex6TR Dizin6
İncele