Sürdürülebilir Kalkınma Amaçları
Yayınlar
- MakaleYayıncıda açık erişim2026Innovation adoption of artificial meat among academic consumers in Turkey
Dişli Bayraktar, Eda; Öztürk, Zeynep; Öztürk Küçük, Hilal
Artificial meat has emerged as a promising sustainable food technology with the potential to mitigate environmental impacts associated with conventional livestock production. However, its societal diffusion largely depends on consumer acceptance and the adoption of this innovation. This study examines academics’ attitudes and consumption intentions toward artificial meat in Turkey by focusing on two innovation adoption tendencies novelty seeking and independent decision making and testing the mediating role of attitude within the Theory of Planned Behavior framework. Data were collected via an online questionnaire distributed through social media and email, yielding 277 valid responses from academics across different regions and faculties. Analyses were conducted using SPSS and Hayes’ PROCESS macro (Model 4) with 5,000 bootstrap samples (95% confidence intervals). Results indicate that attitude toward artificial meat is the strongest predictor of consumption intention. Novelty seeking positively predicts attitude, which in turn increases intention; when attitude is included, the direct effect of novelty seeking on intention becomes non-significant, indicating full mediation. In contrast, independent decision-making negatively predicts attitude and indirectly reduces consumption intention through attitude, also reflecting a full mediation structure. Descriptive findings further show high awareness but low willingness to try artificial meat among academics. Overall, the study highlights the central role of attitude in the adoption of innovative food technologies and suggests that communication strategies should prioritize attitude formation, particularly by addressing skepticism among autonomous decision-makers while engaging novelty-seeking individuals as potential early adopters.
- MakaleAçık Erişim2018The Effect of the Online News on Tourism
Ayyildiz, Hasan; Dişli Bayraktar, Eda; Kutlu, Didem
Due to the technological developments, people are able to quickly reach the information and the news about destinations where they have planned to go on their holidays. Online news websites are important and reliable tools which deliver up-to-date information about a destination to broad masses. It is indisputable that the media is a significant influence on public awareness, tourist purchase decision, destination image and tourist behavior. A tourist who chooses a holiday destination decides among countless destinations according to the information he receives from various sources. Therefore, in this study, the news in the two foreign online news sites are interpreted according to the touristic arrival statistics from the Ministry of Culture and Tourism. The two countries to be included in the study, Germany and England, were selected among the countries that sent the most tourists to Turkey. In these countries, news web sites with the highest number of daily visitors were determined and the news related to Turkey in the 7 years period between 2010 and 2016 were analyzed by content analysis.