Battal, Fetullah; Öz, Halil Hakdan

Having positive effects in terms of organisational results makes the concept of corporate social responsibility important. For this reason, it is important to determine the universal validity of the results of the studies on the subject. Accordingly, the study is based on the empirical data and meta-analysis of the outcome variables related to corporate social responsibility (CSR) of national or international publications selected from Turkey through the JAMOVI programme. Thus, it is aimed to reveal the results of corporate social responsibility in detail. In this context, the analysis was carried out with 57 studies, 65 single data and 15,487 samples, which were found suitable for meta-analysis and included in the research. In the research, there are 6 concepts deemed appropriate for meta-analysis. Accordingly, it was determined that there is a positive relationship between organisational commitment, which is the most frequently associated concept with corporate social responsibility, and corporate social responsibility. At the same time, a positive and high relationship was found between corporate social responsibility and corporate image, job satisfaction, organisational citizenship, corporate reputation and organisational identification. It is thought that this study will contribute to the field in terms of providing a comprehensive and up-to-date version of corporate social responsibility through empirical studies in the national literature.

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Battal, Fetullah; Öz, Halil H.

When the historical development of management is examined, it is seen that every age has created a management and organizational structure suitable for its own conditions. Therefore, today, management and organizational structures are experiencing a digital transformation as a necessity of the age. From this point of view, this study was carried out as a conceptual analysis in order to conceptually examine new terms such as digital management, digital transformation, and digital leader that emerged with digitalization in management structures to explain the change in management structures by comparing them with previous management structures and to eliminate the ambiguities about the concept of digitalization. In addition, another aim of this study is to compile explanations in the literature about the metaverse, which is described as a three-dimensional virtual world, and to evaluate the innovations, opportunities, concerns, and criticisms brought by the metaverse application.

AtıfOpenAlex1

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Battal, Fetullah; Durmus, Ibrahim

Nowadays, it is important to determine which advertising media are affected by consumers and which brands they prefer in terms of marketing. In this respect, atotal of 612 students studying in Gumushane University and Bayburt University in 2018 were interviewed by using face-to-face survey method. Unlike previous studies in the study, 11 different brands of university students (Blue Jeans, Kinetix, Adidas, Nike, DeFacto, Lcw, Levi’s, Lacoste, Puma, Loft, Koton) from 7 different advertising tool (TV, Internet, Newspaper, Magazine, Radio, Banner Ads and People in the Circle) the effects of consumers attitudes toward advertisements (TM) brand awareness (MB), brand loyalty (MS), brand orientation (MO) and brand trust (MG) the effects on procurement decisions (SK) have been tried to be interpreted. When the result of the Sructural Equation Model were evaluated all hypotheses were accepted.

AtıfTR Dizin4

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