Cengiz, Ekrem; Aslan, Zeynep

In modern age, organizations provide big developments about working by human oriented. Satisfaction of employees affects job performance. So, this situation reflects performance of organization. Providing motivation that employees need for reaching success has significant role for organization. This motivation is requirementin terms of happiness of employees, interest to their job, teamworking. The must perform effort in order to do not lose this motivation. Physical, social and economic conditions affects people due to many reasons. All of these conditions may affect person either positive way or negative way. As a result of these effects, consept of stress that is not ressitable occurs. In this study, survey has been applied on 240 scholars, in 9 universities and investigated the relationship of scholars job stress and motivation

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Cengiz, Ekrem; Aslan, Zeynep

Traditional Word of mouth communication is a verbal communication type which have been used without commercial purpose between people who are familiar to each other. Electronic word of mouth communication states whole positive and negative notifications which have been done by potential, real or old customers about a product or a firm by using internet. Word of mouth communication gave place to electronic word of mouth communication by the technology progress. The most common communication environment for electronic word of mouth communication is Facebook. The aim of this research is to specify the effect of shared advice and reviews which have been written by Facebook friends about a product or a service on buying behaviours. For this purpose, a questionnary applying has been done on Gümüşhane University personnels and students who are using Facebook site. Obtained result is that, word of mouth which actualized on socail media affects customers’ buying behaviours

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