Marketing of touristic products: a comparative analysis between city of innsbruck and gumushane

Cities are as well as being a brand come into prominence with different touristic products. It can be used as a benchmark to compare the cities tourist value created by the design and presentation of the tourist product. Gumushane and city of Innsbruck are very similar to each other in terms of both climate and the surface types. In particular, the two cities are surrounded by the mountains and two rivers go through in the middle of the cities. The comparison of the two cities (benchmarking) has been caried out on the use of natural resources more similar which they owned. Marketing of similar touristic products and contribution of tourism industry to the local economy is low in Gumushane and high in Innsbruck