Maslow’s Hierarchy of Needs in terms of Lifestyle and Entrepreneurial Intentions of Young Individuals

Nowadays, individuals can perform various entrepreneurial activities in line with their needs due to their lifestyles. Entrepreneurship intentions may vary, especially in the economic and socio-cultural environment, which is constantly changing due to technological developments. In this respect, the effects of lifestyles on entrepreneurial intentions and the effects of entrepreneurial intentions on Maslow's needs hierarchy were studied. In previous studies, Maslow's hierarchy of needs was generally examined by variables within itself or by rating levels. In addition, in many studies, hierarchy has been evaluated as an independent variable. Unlike previous studies, the hierarchical structure was evaluated as a whole and as a dependent variable. In other words, the effect of lifestyle of young individuals on entrepreneurial intention and the effects of entrepreneurial intention on needs hierarchy were investigated. While creating the research method, previous studies were utilized and structural equation modeling was applied within the framework of quantitative data by electronic survey method. In the study, not only a significant relationship was found in the diversity searches of individuals, but significant relationships were reached between all other variables. In the results of the application, it is seen that the young individuals' being unique and leading the ideas positively affect their entrepreneurial intentions. In addition, it has been concluded that the entrepreneurship intention of young individuals positively affects their physiological needs, security needs, belonging needs, respect needs and self-realization needs.