Entrepreneurship Perceptions of Women Entrepreneurs During the COVID-19 Pandemic: The Case of Kayseri and Gaziantep

The purpose of this study is to determine and compare the entrepreneurship perceptions of women entrepreneurs before and during the global\rCovid-19 pandemic. In the study, firstly, it was tested whether differences arose in the entrepreneurship perceptions (in the dimensions of Focus\rof Control, Self-Confidence, Communication, and Motivation) of women\rentrepreneurs who have businesses in different sectors in Kayseri and\rGaziantep provinces. This was followed by an investigation of whether\rthere was a significant change in the entrepreneurship perceptions (in\rtheir sub-dimensions) of women in compliance with their demographic\rcharacteristics. This study is designed with a quantitative research\rmethod in line with the specified purposes, and it uses online survey as\ra data collection tool. Research was conducted with the participation of\r211 business owners. The data obtained was analyzed using the SPSS\r21.0 program. A significant difference was found between the perceptions of entrepreneurship by female entrepreneurs before and during\rthe pandemic, their control focus on individual entrepreneurship, their\rself-confidence in individual entrepreneurship, their communication\rregarding their individual entrepreneurship, and their motivations for\rtheir individual entrepreneurship.