Relationships Between Lifestyle Variables, Satisfaction Levels, Self- Esteemes and Perceived Ease of Use in Consumers Online Shopping

In today's web environment, many factors may affect consumers' purchase of ready-made clothing\rproducts. In many previous studies, these factors were examined separately. Unlike the previous researches,\rwhile consumers purchase ready-made clothing from the web; It was aimed to determine the level of\rrelationship between each other, their lifestyles, satisfaction levels, and self-esteem and their ease of use. For\rthis purpose, the electronic survey method was applied to 390 consumers who buy ready-to-wear products from\rdifferent sites on the web, and the related results were interpreted with structural equation modeling. When the\rresearch results are evaluated in general; The ease of use perceived for the websites has revealed a full mediation\reffect in the effect of consumers on their satisfaction. The perceived ease of use has shown a partial mediating\reffect on the impact of consumers' uniqueness on self-esteem. The ease of use perceived by consumers in the\rimpact of diversity searches on their satisfaction and self-esteem has had a partial mediating effect. Also, the\rease of use perceived towards the websites also showed a partial mediating effect on the satisfaction levels of\rconsumers and their self-esteem.