Sürdürülebilir Kalkınma Amaçları

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• MakaleAçık Erişim2025/r/gumushane/19569
  Factors Affecting Consumers’ Intention to Purchase Domestic and Electric Automobiles (TOGG): A Research in the Eastern Black Sea Region

  Avcı, İbrahim; Yildiz, Salih; Koroglu, Ali

  Many countries in the world produce their domestic cars and take part in the automotive market. Turkey was also included in these countries, with the TOGG electric car brand introduced in 2019. The TOGG electric car brand, was mass-produced and sold in 2022, has begun to be purchased and used by consumers. Therefore, the factors that affect consumers' purchasing intentions for TOGG brand domestic and electric cars are a matter of curiosity. Therefore, the research aims to determine the effects of consumer innovativeness, consumer ethnocentrism, performance expectation, social impact, environmental benefit and price insensitivity on the purchase intention of TOGG brand domestic and electric cars, and also to reveal the moderating role of the subsidies offered for purchase in these effects. The survey form prepared for this purpose was applied face to face to consumers in seven Eastern Black Sea Region provinces. As a result of the analysis, while positive effects of consumer innovativeness, consumer ethnocentrism, performance expectation, social impact and environmental benefit on the intention to purchase the TOGG brand automobile were determined, no significant effect was determined regarding price insensitivity. These findings have substantial implications for both theory and practice.

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• MakaleAçık Erişim2024/r/gumushane/20087
  The Effect of Materialism, Conspicuous Consumption and Sense of Shame on Intention to Purchase Counterfeit Products and the Mediating Role of Attitude

  Avcı, İbrahim

  Counterfeiting is an essential issue that has existed since ancient times and has become more prevalent today with technological advancements, and it should be highlighted. Consumers who desire to buy expensive products, particularly luxury items, but lack the financial means to do so engage in the practice of purchasing counterfeits of these products. Counterfeit products are purchased mostly by young customers for a variety of reasons, including having prestige, showing off, and emphasizing materialism. The goal of this study, under this paradigm, is to disclose the impacts of materialism, conspicuous consumption, and sense of shame on the intention to purchase counterfeit products, as well as the mediating function of attitude toward counterfeit products in these effects in a sample of university students. Data were collected for this purpose using an online survey form, and it was discovered that 477 university students engaged in the survey during the data collection procedure. The data analysis revealed a significant positive relationship between university students' materialism and conspicuous consumption behaviors and intention to purchase counterfeit products, as well as a significant negative relationship between their sense of shame and intention to purchase counterfeit products. Furthermore, it was established that attitudes regarding counterfeit products play a significant mediating role in the impacts of materialism, conspicuous consumption, and a sense of shame on the intention to purchase counterfeit products. These findings provide significant theoretical and practical contributions.

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