Sürdürülebilir Kalkınma Amaçları

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• MakaleAçık Erişim2023/r/gumushane/16517
  The Culture of Living on Screen and the Audience-Human as Screenshot

  Demir, Sertac Timur

  This paper asserts the idea that everyday life is screened while screens are humanised. As a matter of fact, the screens, which once consisted of detached mechanisms limited to certain places and positioned in front of the audience, at this point, surround the spaces and people. Televisions, mobile phones, tablets, laptops, desktop computers, automobile screens, smart technologies, and flashing billboards are reshaping the connections of modern individuals with the space they live in, the time they feel, the relationships they develop, and their own beings. So much so that the screens that are connected to almost all devices and organize daily life entirely cease to be a platform for viewing images and turn into a kind of spectator's eye. In this regulation, the modern human performs many vital acts from working to having fun, from learning to experiencing, from adapting to resisting not through the screen as it once was, but now as the screen. This screen culture, which basically imitates and perhaps targets the eye, has become one of the norms of digital life. The theoretical framework of this research, which tries to see both the premises of the rapid transformation in question and to trace the ambiguous course, consists of the works of pioneering thinkers such as Gunther Anders, Jean Baudrillard and Byung-Chul Han. For this purpose, in this qualitative study, sociological film analysis is carried out through the episode of Fifteen Million Merits (2011) of the series Black Mirror, one of the Sci-Fi examples that have become very popular in recent years. This episode is notable in terms both of embodying and of nurturing discussions about the screen society.

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• MakaleYalnız künye2018/r/gumushane/16773
  The Impact of Image on Corporate Reputation: The Case Of Giresun Municipality

  Güllüpunar, Hasan; Tekmen, Tuba

  The perception of a corporation by its environment is based on the presented conducts, produced service or product, and established communication with the target group in this process. This is the result of active communication between the source and the recipient. At the same time, there are marks of the past and the future in this perception. Both the total perception that has developed based on the interaction between the corporation and target groups for different reasons in the past, and the emotion that this interaction creates in relation to the future affect the outlook on the corporate outputs. Therefore, two types of perception can be defined by the environment of an institution. The first is a perception that is defined by the active communication process based on corporate behaviour, product, or service. The second is a perception that is an important factor in the background of the first perception and at the same time it is related to the past and the future which is affected from the first perception. These are defined in the literature as image and reputation. This study inquires into the effect of the citizens' impressions provided by the municipalities in terms of the president, staff or services on the general perception of the municipalities. In this context, a survey was conducted in Giresun city centre regarding Giresun Municipality. In the research, image factors related to municipality services and the power of representatives of Giresun Municipality based on the president and the staff were determined and then the effect of these factors on Giresun Municipality's general perception was examined. In the study, it was concluded that the image factors are important explanations of the general perception of the municipality and the biggest 'factor on the general perception is the mayor 'factor.

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• MakaleYalnız künye2018/r/gumushane/18268
  İmajın Kurumsal İtibara Etkisi: Giresun Belediyesi Örneği

  Güllüpunar, Hasan; Tekmen, Tuba

  Kurumun çevresi tarafından algılanış biçimi gösterilen davranış, üretilen ürün ya da hizmet ve busüreçte hedef kitlelerle kurulan iletişime dayalı olarak oluşmaktadır. Bu kaynak ve alıcı arasındaaktif olarak gerçekleşen iletişimin bir sonucudur. Aynı zamanda bu algıda geçmiş ve geleceğin izlerivardır. Geçmişte farklı sebeplerle kurum ve hedef kitleleri arasında kurulan etkileşime dayalı olarakgelişen toplam algı ve bunun gelecekle ilgili beslediği duygu kurumsal çıktılara bakışı etkilemektedir.Dolayısıyla bir kurumla ilgili çevresi tarafından iki tür algı tanımlanabilir. Bunlardan ilki; davranış,ürün ya da hizmet nedeniyle gerçekleşen aktif iletişim sürecine bağlı tanımlanan algıdır. İkincisi iseilk algının arka planında önemli bir etken olan ancak bu ilk algıdan da beslenen geçmişe ve geleceğedönük bir algıdır. Bunlar literatürde imaj ve itibar olarak tanımlanmaktadır. Bu çalışma belediyelerinpersonel, başkan ya da hizmetlerle ilgili vatandaşta bıraktığı izlenimlerin belediyeyle ilgili oluşangenel algıya etkisini ele almaktadır. Bu bağlamda Giresun Belediyesiyle ilgili Giresun il merkezindebir araştırma yapılmıştır. Araştırmada Giresun Belediyesinin başkan ve personele dayalı temsil gücüve hizmetleriyle ilgili imaj faktörleri belirlenmiş ve bu faktörlerin Giresun Belediyesiningenel algısınaetkisi incelenmiştir. Araştırmada imaj faktörlerinin belediyenin genel algısının önemli bir açıklayıcısıolduğu ve genel algı üzerindeki en büyük etkenin başkan faktörü olduğu sonucuna varılmıştır.

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• MakaleAçık Erişim2018/r/gumushane/16600
  Old Concepts, New Contents: The City, Cinema and the Stranger

  Demir, Sertac Timur

  This study is a cinematic portrait not of the real, but essentially of the updated Istanbul. In the case of the strangers of cinematic Istanbul, the most strategic, useful, as well as the most difficult step for updating the city's image is to shift the axis from its centres, touristic places, familiar characters, common values and usual events to its corners, secondary places and characters, minimalist conditions, ambivalent values and current changes. For this purpose this study analyzes five films as sociological testimonies without touching upon their details but by focusing on their references: Politiki Kouzina/Bir Tutam Baharat/A Touch of Spice (Tassos Boulmetis, 2003), Koprudekiler/Men on the Bridge (Asli Ozge, 2009), Kac Para Kac/A Run for Money (Reha Erdem, 1999), Uzak/Distant (Nuri Bilge Ceylan, 2002), and 11'e 10 Kala/10 to 11 (Pelin Esmer, 2009). These films, which constitute the framework of this research, are breaking points of modern Istanbul's social and urban history and of changing form of strangers.

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