Sürdürülebilir Kalkınma Amaçları

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• MakaleAçık Erişim2026/r/gumushane/16544
  Effect of Digital Health Literacy and E-health Literacy on Quality of Life: A systematical Review

  Köse, Asli

  Employing the systematic review methodology, this study aims to address how digital health literacy and e-health literacy influence people's quality of life. This systematic review includes studies that examined the effect of e-health literacy and digital health literacy on quality of life. The results of 12 research papers meeting the standards established within the parameters of this study were divided into two groups: ehealth literacy and digital health literacy. The effect of e-health literacy on quality of life was assessed in five of the thirteen studies, whereas that of digital health literacy on quality of life was assessed in eight of them. The study sample consisted of people with cancer, people with long-term conditions like asthma, people who were following their postoperative treatment regimens, people affected by the COVID-19 epidemic, the elderly, women, children, and students. Only one study reported that e-health literacy had a negative influence on quality of life, whereas 11 studies emphasized that digital health and e-health literacy had a positive influence. Policies are required to facilitate the use and access to digital health technology by various societal groups, including patients, the elderly, women with unequal social status, children, and learners.

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• MakaleAçık Erişim2025/r/gumushane/16059
  An Investigation into the Impact of Influencers Producing Technological Content on Instagram on Customers' Purchasing Decisions

  Çelik, Kamil; Tas, Ahmet

  Nowadays, social media influencers play a significant role in the world of marketing. Social media influencers reach large audiences by producing content on social media platforms, and they exert considerable impact on these audiences. The literature suggests that social media users form parasocial relationships, and these relationships develop based on the influencer's characteristics, such as attractiveness, expertise, credibility, and similarity. It has also been proven in various studies that social media influencers have a strong effect on increasing the purchasing intentions of their followers. In this study, the effects of social media influencers on parasocial relationships and the purchasing intentions of their followers were examined. The research was conducted among Instagram users in Turkey, and the data were collected using a survey method. The survey included statements aimed at measuring elements such as parasocial relationships, attractiveness, expertise, credibility, and similarity. Because of the data analysis, it was found that characteristics such as influencers' attractiveness and expertise strengthen parasocial relationships, and these relationships positively influence followers' purchasing intentions. Additionally, the perception of fairness also had a significant impact on these relationships. These findings suggest that social media influencers can be an effective tool in marketing strategies.

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