Genç, Gökhan; Kızılcık, Onur; Akyürek, Suat

This study examines the effects of general environmental awareness and knowledge on patronage intention and intention to pay more, mediated by green restaurant attitude. Data were collected from 327 participants via a survey method and analyzed using partial least squares structural equation modeling (PLS-SEM), demonstrating robust measurement reliability and validity. The findings indicate that environmental awareness (value-based commitment) has a significantly stronger influence on the formation of green restaurant attitude than cognitive knowledge. Green restaurant attitude accounted for a substantial portion of the variance in patronage intention and emerged as its strongest positive predictor. This confirms that a positive attitude is a fundamental antecedent of restaurant choice. However, while the impact of positive attitude on willingness to pay more was significant, it was notably weaker than other observed relationships. This suggests that the willingness to incur additional costs for green products depends on factors extending beyond attitude alone. Furthermore, green restaurant attitude functions as a full mediator between the external variables (awareness and knowledge) and patronage intention. Consequently, green restaurants should focus marketing strategies on environmental awareness to build positive attitudes, while addressing additional factors, such as perceived value, to justify pricing policies.

Yuksel, Ferhat; Yavuz, Büşra; Baltacı, Cemalettin

In this study, a dried fruit roll up (pestil) was produced by using different concentrations of wheat, corn and potato flours. Simplex lattice mixture design technique was performed to determine the best flour mixture levels. The highest Hydroxymethylfurfural (HMF) was observed in the 13th sample with 6.60 mg/kg; and the lowest was in the 4th sample with 1.42 mg/kg. It was observed that the total phenolic content of the samples varied between 783.0 and 2154.8 mg GAE/kg and this variation was significant (p < 0.05). Significant increases in the antioxidant activities (total antioxidant and DPPH) of the samples were also determined in the pestil samples. Generally, sensory properties of the pestil samples significantly decreased by the increase of potato flour in the mixture and corn and wheat flours exhibited similar sensory properties. The optimum flour mixture was determined according to the sensory analyses, and it was determined that the best pestil formulation can be produced by incorporating 4.69 g wheat flour and 7.39 g corn flour per 100 g.