Sürdürülebilir Kalkınma Amaçları

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• MakaleYalnız künye2025/r/gumushane/15942
  How do green hotel practices affect guests' behavioral intentions? A PLS-SEM approach

  Genç, Gokhan; Zengin, Burhanettin

  This study examines how guests' perceptions of green hotel practices (GHP) shape their behavioral intentions, drawing on the Theory of Planned Behavior. It explores the extent to which eco-friendly practices influence guests' loyalty and their likelihood of recommending hotels that prioritize sustainability. Data were collected from 642 hotel guests aged 18 and over who had previous experience with green hotel practices. An online survey was employed, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping techniques to assess the relationships among guests' perceptions of GHP, satisfaction, and behavioral outcomes. The findings indicate that favorable perceptions of GHP strongly predict guest loyalty and recommendation intentions, with satisfaction as a critical mediator. These results highlight the pivotal role of sustainable practices in fostering positive guest experiences and behaviors in the hospitality industry. The study offers practical insights for hotel managers, enabling them to design and implement effective sustainability strategies that enhance guest satisfaction and loyalty. Furthermore, it contributes to the literature on sustainable tourism by providing robust empirical evidence on the influence of GHP on guest behavior, thus addressing a key gap in hospitality management research.

  İncele
• MakaleAçık Erişim2025/r/gumushane/14110
  How do green hotel practices affect guests’ behavioral intentions? A PLS-SEM approach; [Como as práticas hoteleiras verdes afetam as intenções comportamentais dos hóspedes? Uma abordagem PLS-SEM]

  Genç, Gökhan; Zengin, Burhanettin

  This study examines how guests’ perceptions of green hotel practices (GHP) shape their behavioral intentions, drawing on the Theory of Planned Behavior. It explores the extent to which eco-friendly practices influence guests’ loyalty and their likelihood of recommending hotels that prioritize sustainability. Data were collected from 642 hotel guests aged 18 and over who had previous experience with green hotel practices. An online survey was employed, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping techniques to assess the relationships among guests’ perceptions of GHP, satisfaction, and behavioral outcomes. The findings indicate that favorable perceptions of GHP strongly predict guest loyalty and recommendation intentions, with satisfaction as a critical mediator. These results highlight the pivotal role of sustainable practices in fostering positive guest experiences and behaviors in the hospitality industry. The study offers practical insights for hotel managers, enabling them to design and implement effective sustainability strategies that enhance guest satisfaction and loyalty. Furthermore, it contributes to the literature on sustainable tourism by providing robust empirical evidence on the influence of GHP on guest behavior, thus addressing a key gap in hospitality management research.

  İncele
• MakaleAçık Erişim2023/r/gumushane/12777
  The effects of environmental value and ecological worldview on eco-recreative attitude: an application in Turkey; [O efeito do valor ambiental e visão de mundo ecológica na atitude eco-recreativa: um estudo na Turquia]

  Kement, Üzeyir; Çavuşoğlu, Sinan; Çalık, Ismail; Durmaz, Yakup

  This study aims to investigate the effects of environmental value and ecological worldview on eco-recreative attitudes. In recent years, human-related pollution has seriously increased. Therefore, it is critical to explain the eco-recreative attitudes of participants with an emphasis on how these attitudes support natural life. Another indicator of the significance of this study is that it explains the premises of the attitude. Environmental value in the proposed model was examined as three sub-factors: biospheric, altruistic, and egoistic. Also, an eco-recreative attitude has three sub-factors, which are affective, cognitive and behavioural. The study population consisted of individuals who participated in eco-recreation activities in Turkey. The data were collected through a questionnaire form using the convenience sampling method. The analyses were conducted using SmartPLS. The findings showed that biospheric (positive) and egoistic value (negative) had an effect on ecological worldview, while ecological worldview had a positive effect on affective, cognitive and behavioural attitude. Also, the altruistic value did not significantly affect the ecological worldview.

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