2026-10-23T17:51:38Zhttps://gumushane-rdlopen.rawdatalibrary.net/oai/request

oai:gumushane-rdlopen.rawdatalibrary.net:gumushane/189102026-10-22T10:45:50Zopenairecom_gumushane_10000col_gumushane_10001

Brand 2.0 Strategies Which are Efective on Brand's Agenda Setting on Social MediaGüz, HanifeAslan, Emre ŞİletişimİşletmeBrands which are one of the most important values of the socio-economic life try to take place in customer's mind using various methods. Sometimes, brands' taking place at consumer's agenda which have more value than national economy could show an important change compared to previous periods. Especially, with the development of web 2.0 technology, brands begin to use strategies different from traditional media era. This study examines the subject that how brand strategies have changed with the development of social media, taking into account on consumer's change.2015Articlehttps://rdlopen.rawdatalibrary.net/r/gumushane/18910trİletişim Kuram ve Araştırma Dergisiinfo:eu-repo/semantics/closedAccessinfo:eu-repo/semantics/articlehttps://gumushane-rdlopen.rawdatalibrary.net/tr/items/gumushane/18910