2026-10-23T16:03:46Zhttps://gumushane-rdlopen.rawdatalibrary.net/oai/request

oai:gumushane-rdlopen.rawdatalibrary.net:gumushane/168522026-10-22T11:38:48Zopenairedrivercom_gumushane_10000col_gumushane_10001

Relationships Between Lifestyle Variables, Satisfaction Levels, Self- Esteemes and Perceived Ease of Use in Consumers Online ShoppingDurmuş, İbrahimİşletmePsikolojiIn today's web environment, many factors may affect consumers' purchase of ready-made clothing\rproducts. In many previous studies, these factors were examined separately. Unlike the previous researches,\rwhile consumers purchase ready-made clothing from the web; It was aimed to determine the level of\rrelationship between each other, their lifestyles, satisfaction levels, and self-esteem and their ease of use. For\rthis purpose, the electronic survey method was applied to 390 consumers who buy ready-to-wear products from\rdifferent sites on the web, and the related results were interpreted with structural equation modeling. When the\rresearch results are evaluated in general; The ease of use perceived for the websites has revealed a full mediation\reffect in the effect of consumers on their satisfaction. The perceived ease of use has shown a partial mediating\reffect on the impact of consumers' uniqueness on self-esteem. The ease of use perceived by consumers in the\rimpact of diversity searches on their satisfaction and self-esteem has had a partial mediating effect. Also, the\rease of use perceived towards the websites also showed a partial mediating effect on the satisfaction levels of\rconsumers and their self-esteem.2021Articlehttps://rdlopen.rawdatalibrary.net/r/gumushane/16852https://doi.org/10.33630/ausbf.10255070378-2921trAnkara Üniversitesi SBF Dergisiinfo:eu-repo/semantics/openAccessinfo:eu-repo/semantics/articlehttps://gumushane-rdlopen.rawdatalibrary.net/tr/items/gumushane/16852